Alter Agents is a full-service, strategic market research consultancy
reimagining research in an era of shifting decision making.

Why Choose
Alter Agents?

Three Reasons
to Believe

Innovative problem solvers

Incomparable client service

Strategic consultancy oriented


Problem Solvers

Alter Agents thrives on answering the harder questions that elude traditional research. We curate leading edge technologies and current methodologies to deliver insightfully designed research projects geared towards challenging issues.


Client Service

Our team is comprised of senior researchers who execute each project, end to end. Clients count on us to deliver high quality work with insightful, proactive thinking. The average number of years our team members have been in research is 15 years — resulting in long term, loyal client relationships.



We are candid partners to our clients and work hard to deliver and support insights your organization can leverage far into the future. Our goal is to operate as an extension of your team, anticipating stakeholder needs, and providing actionable findings to move your business forward.

Market research and strategy thought Leadership

Our thought leadership series of eBooks, webinars, and articles showcases our approach to market research.

Collaborating with brands to reveal consumer needs, priorities, and context.

At Alter Agents, we see beyond the execution of a project and simple delivery of data. Our immersive approach puts your business needs front and center. Our process begins with understanding the decisions your organization will make based on the research, and what audiences the research will serve. We then utilize a full complement of tools designed to optimize research inputs before any data is collected. This prework invites stakeholder engagement, guarantees objectives are met, and gives your business the information it needs to succeed.

Beyond the data, we offer our clients unlimited support – whether a project is active or not. Our staff is hands-on with every aspect of the project, and our founder stays engaged throughout the relationship, offering decades of research knowledge and brand expertise to capitalize on insights.

Consumer Research Insights

Alter Agents leverages research insights to power decisions for your brand.

Traditional research is all about the brand. Have you heard of “brand X”? Do you like “brand X”? What do you like about “brand X”? Will you buy “brand X”? Not one consumer thinks like this when making real-life purchasing decisions. They are thinking about their own needs and priorities. You can avoid the frustration that surrounds this standard approach and its lack of actionable data. Alter Agents reframes our research around the consumer, enabling our clients to develop strategies that lead to growth.

Alter Agents

Located in sunny Los Angeles, California