Alter Agents partners with marketing and insights leaders, bringing senior expertise and right-sized market research solutions to deliver answers brands can act on with confidence.

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Research built around

your business

Senior expertise throughout
Experienced researchers stay involved from design through recommendations.

 

Right-sized for your needs

We choose the methodology that best fits your business question, timeline and budget.

 

Answers you can use

We turn research into clear findings and recommendations for what comes next.

Your question

drives the research

Right-sized from the start

Your business question, timeline and budget shape the research. We select the methodology and technology for what the project actually requires, with the flexibility to combine approaches when it makes sense.

Experience applied

to the work

Senior thinking from design through delivery

Senior researchers bring methodological rigor, category knowledge and business perspective to the decisions made throughout the project. That experience helps shape the research as well as the interpretation and recommendations that come from it.

A partner who

knows your business

Your research team gets to know your business, stakeholders and priorities, bringing continuity and context from one project to the next. That makes it easier to adapt the work, anticipate what you'll need and get to useful answers faster.

Delivering answers for your category

Alter Agents researchers have worked across categories with brands such as Netflix, Spotify, TikTok, Snapchat, Google, Activision, Hyundai, PayPal, Oregon Lottery, Viking and many others. That range brings category knowledge to the work, along with ideas, methods and perspectives gained from solving research problems across different markets and audiences.

  • Advertising and social media
  • Automotive and mobility
  • CPG and beverages
  • Financial services
  • Gaming
  • Healthcare and pharma
  • Lottery
  • Media and entertainment
  • Retail and commerce
  • Technology
  • Travel and hospitality
  • Utilities and energy

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About Alter Agents

Research for the questions your business is asking

Explore the research approaches and capabilities Alter Agents can bring together to build the right solution for your business. 

  • Ad insights
  • Advanced analytics
  • Agile neuroscience
  • Brand tracking
  • Concept and message testing
  • Customer segmentation
  • Custom quantitative and qualitative research
  • Diverse populations
  • Drivers analysis
  • Emotional response testing
  • Online communities
  • Shopper influence
  • Shopper journey
  • Tradeoff analysis
  • Activation sessions

Thinking from our research team

Explore the latest research, perspectives and practical guidance from Alter Agents.

View our publications and blog

Our Focus

Alter Agents

Located in sunny Los Angeles, California

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Alter Insights

We examine changing consumer spending habits for Forbes

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Rebecca Brooks explores what AI could cost us in Forbes

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From insights to impact: we write for MarketingProfs

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Our Clients

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Hyundai Client
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See Our Full Client List