We write for Greenbook about leaving behind brand narcissism

market research

In her latest article for Greenbook, our Chief Strategy Officer, Devora Rogers highlights the need for a consumer-centric research model that aligns with the way customers think and make purchasing decisions. The piece, called “Moving away from a narcissistic market research model” explores the drawbacks of some of the traditional approaches to market research and…

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We need to stop calling them “Gen Z”

Gen Z

In her latest Forbes column, our CEO Rebecca Brooks explores the impact of Generation Z on traditional generational marketing strategies. Titled “Gen Z: The End of Generational Marketing,” the article highlights how the unique characteristics and behaviors of Gen Z are challenging the traditional segmentation of consumer groups. It sheds light on the need for…

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Best practices for businesses during challenging times

Across the globe, we’ve had our fair share of challenges over the past three years – moving straight from the pandemic into war, climate crisis and economic disruption. Our CEO Rebecca Brooks writes for Forbes about what we’ve learned from past upheavals that we can apply today in her latest article, “Using Audience Insights To…

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Our CEO Rebecca Brooks Makes Inc.’s 2023 Female Founders List

 A much-deserved honor for our founder and CEO! Read the press release below for more information. ~~~~ Rebecca Brooks of Alter Agents Makes Inc.’s 2023 Female Founders List CEO and Founder of leading marketing research consultancy honored on list that highlights entrepreneurs with world-changing companies   Los Angeles, CA – April 6, 2023 – Alter…

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How Is Financial Insecurity Impacting The Shopping Landscape?

Rebecca Brooks, Alter Agents’ Founder and CEO, recently wrote an article for Forbes in which she stresses the ways in which insecurity alters behavior. Amid a global cost-of-living crisis – with inflation rates creeping up, widespread corporate layoffs and some studies showing that stress over financial matters is at its highest rate since 2008 –…

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Press release: We add new executive team members and more

Exciting news for our team released today! ~~~ Market Research Firm Alter Agents Expands Executive Team Strategic market research consultancy adds three to its C-Suite, plus two new more staff members, to execute the team’s vision for the future, positioning the company for ongoing growth and innovation      Los Angeles, CA – 06 December 2022…

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View Our Three-Part Webinar Series on Shopper Promiscuity

Shoppers don’t think in terms of loyalty. They focus on their needs and are looking past the brand to continuously try new options to find the best fit. We call this new reality Shopper Promiscuity. It demands a new methodology that gets actionable insights based on shopper’s views. We recently released a three-part series of webinars on…

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Shifting your brand tracker for better insights

We recently wrote for Greenbook about how the brand tracker needs to evolve in the face of shopper promiscuity and other changes in today’s shopper landscape. At a fundamental level, shoppers are operating in an unbound, option- and choice-filled environment that traditional brand trackers can no longer monitor. This not simply a temporary change brought…

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“Agents Week”: A Photo Journey

Earlier this month, our team came together for “Agents Week.” We had fun. We celebrated our growth. We collaborated to broaden our skill sets, deepen our capabilities and boost our focus on innovation. Can’t wait to do it again!

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