Posts by Alter Agents
Our CEO Rebecca Brooks Makes Inc.’s 2023 Female Founders List
A much-deserved honor for our founder and CEO! Read the press release below for more information. ~~~~ Rebecca Brooks of Alter Agents Makes Inc.’s 2023 Female Founders List CEO and Founder of leading marketing research consultancy honored on list that highlights entrepreneurs with world-changing companies Los Angeles, CA – April 6, 2023 – Alter…
Read MoreHow Is Financial Insecurity Impacting The Shopping Landscape?
Rebecca Brooks, Alter Agents’ Founder and CEO, recently wrote an article for Forbes in which she stresses the ways in which insecurity alters behavior. Amid a global cost-of-living crisis – with inflation rates creeping up, widespread corporate layoffs and some studies showing that stress over financial matters is at its highest rate since 2008 –…
Read MoreNew MediaPost article covers what we know about Gen Z’s far-reaching influence
In our latest piece for MediaPost’s The Marketing Insider blog, Alter Agents’ Chief Research Officer, Heather O’Shea, outlines some of our research, which has demonstrated that Gen Z is a highly complex generation with a range of beliefs and values. As a group that refuses to be categorized or defined in any clear way, Heather…
Read MorePress release: We add new executive team members and more
Exciting news for our team released today! ~~~ Market Research Firm Alter Agents Expands Executive Team Strategic market research consultancy adds three to its C-Suite, plus two new more staff members, to execute the team’s vision for the future, positioning the company for ongoing growth and innovation Los Angeles, CA – 06 December 2022…
Read MoreView Our Three-Part Webinar Series on Shopper Promiscuity
Shoppers don’t think in terms of loyalty. They focus on their needs and are looking past the brand to continuously try new options to find the best fit. We call this new reality Shopper Promiscuity. It demands a new methodology that gets actionable insights based on shopper’s views. We recently released a three-part series of webinars on…
Read MoreShifting your brand tracker for better insights
We recently wrote for Greenbook about how the brand tracker needs to evolve in the face of shopper promiscuity and other changes in today’s shopper landscape. At a fundamental level, shoppers are operating in an unbound, option- and choice-filled environment that traditional brand trackers can no longer monitor. This not simply a temporary change brought…
Read MoreMichelle Castle Joins Market Research Firm Alter Agents as Chief Innovation Officer
We are so thrilled to welcome our new Chief Innovation Officer, Michelle Castle, to our team. See below for more information on Michelle and her new role with Alter Agents. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Michelle Castle Joins Market Research Firm Alter Agents as Chief Innovation Officer Strategic market research consultancy adds to leadership team to drive the development…
Read More“Agents Week”: A Photo Journey
Earlier this month, our team came together for “Agents Week.” We had fun. We celebrated our growth. We collaborated to broaden our skill sets, deepen our capabilities and boost our focus on innovation. Can’t wait to do it again!
Read MoreIn case you missed it! Interviews covering our Shopper Influence research
We’ve been lucky enough to chat with market research and retail industry leaders over the past few weeks about some of the research and best practices we reveal in our new book, “Influencing Shopper Decisions: Unleash the Power of your Brand to Win New Customers.” In case you missed any of these lively discussions, you…
Read MoreAugmented Reality Influences Purchasing, and Shoppers Think it’s Here to Stay
Did you know that two-thirds of consumers are likely to make a purchase after using branded augmented reality to help them shop? We’re excited to release the findings from our new study exploring the impact of AR on shopper behavior, commissioned by our friends at Snapchat and Publicis Media! Our team found that AR adoption…
Read MoreThe Importance of Clear Business Values in the New Reality
The disruption of the past year has brought many new ways of doing and thinking about things, both for businesses and individuals. We have faced situations in which we have had to adapt quickly, or fail. Our CEO Rebecca Brooks writes more about this in her latest column for Forbes, titled “How clear business values…
Read MoreFinding Common Ground: Brand Goals for 2021
As we emerge from a divisive political season, brands are faced with the complex juggling act of finding common ground among consumer audiences that are not homogenous, to say the least. Alter Agents CEO Rebecca Brooks writes about how brands can face this challenge head on in her latest article for Forbes, titled “Emerging From…
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