Devora Rogers speaks on the promiscuous shopper at Shopper Brain Conference
The retail world is changing fast, but innovations in behavioral research are changing faster! If you are headed to the Shopper Brain Conference in New York from November 19-21 – organized by the Neuromarketing Science & Business Association (NMSBA) – we hope to see you there. Our new Chief Strategy Officer, Devora Rogers, is attending and speaking at the event and is looking forward to collaborative discussions with the largest neuromarketing network in the world.
But most of all, she’s excited to share with you from the stage on November 20 at 2 p.m.! She’ll be presenting a talk called “Brand and Shopper Insights: Forces and fear driving promiscuous decision making.” During the session, she will unveil new bespoke research conducted by Alter Agents that not only dives into new shopper profiles and brand category influence, but also helps attendees understand how the context of fear influences the shopper brain. Devora will tie all this back to what these new insights mean for researchers and they way they approach consumer insights.
She will be focusing on several key points, including helping you:
- Understand the four forces that are driving promiscuous behavior
- Uncover how fear motivation is impacting the brains of five core shopper groups
- Revitalize your brand equity research with the new reality of the shopper brain, promiscuity and fear-driven behaviors in mind
- Understand how the shopper brain, and impact of context on brand perceptions, can change from category to category
These insights are absolutely vital for market researchers as they try to navigate a landscape where consumers are demanding more, asking for different things and are coming into every purchase armed with a vast amount of information. Traditional, more narcissistic approaches to brand research will no longer suffice. We hope you’ll join Devora at the conference and find out more!
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