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It’s Not You, It’s Me:

It's Not You It's Me eBook Cover

It’s Not You, It’s Me:

Shopper Promiscuity in Context

By: Rebecca Brooks

Continuing our conversation with marketers, our new eBook provides practical, real-world solutions to understanding how promiscuous shopping is affecting your brand.

In this paper...

  • We lack the tools to talk about shopper decisions.
  • Shoppers do not follow models or even repeat their own behavior.
  • Promiscuity isn’t a state of mind, it’s the context of the purchase.
  • Peel back the layers of promiscuity by identifying context dimensions.
  • Reveal insights that target actionable ways to influence shoppers.

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