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Dawn Of The Promiscuous Shopper

Dawn of the Promiscuous Shopper eBook Cover

Dawn Of The Promiscuous Shopper

By: Rebecca Brooks

Alter Agents has conducted Digital Native shopper journey studies in multiple categories & countries.

In this paper...

  • Who are these Digital Natives?
  • How do we need to change our communication to get in front of this digitally connected consumer?
  • FOUR trends emerging from our studies which highlight how promiscuous behavior is changing shopping – even in the CPG grocery category.

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