Expert Speakers
Keynote speakers for your next market research, marketing, advertising, data or retail event
Seeking a speaker for your upcoming event? Our executive team has deep experience presenting on topics such as:
- Consumer trends
- Shopper insights and behavior
- Market research
- Shopper promiscuity
- Brand narcissism
- Retail trends
- Multimodal research studies
- Augmented reality
- Agile neuroscience
- Women in business
- And more!
Award-winning author and woman-owned business founder, Rebecca Brooks
Rebecca Brooks is CEO and co-founder of Alter Agents, an award-winning market research consultancy that works with brands such as Snapchat, YouTube, Audacy, Viking River Cruises, Pinterest, and others to help them gain powerful, actionable insights. Named to Inc.’s Female Founders List, Rebecca established her company on the belief that research could be done differently. This disruptive, innovative mindset delivers high-quality insights to clients that bridge knowledge gaps and reveal key drivers of consumer behavior. She is co-author of the book, Influencing Shopper Decisions: Unleash the Power of Your Brand to Win Customers, which explains the forces that drive consumer decision-making, plus unveils key insights and strategies that marketers can use to maintain relevancy and grow engagement with consumers. Rebecca regularly shares her knowledge and original research on consumer behavior, the promiscuous shopper and brand alignment by speaking at national conferences and authoring feature articles for global publications.
Some of Rebecca’s past engagements include:
- “The Future is Promiscuous - How Shoppers are Evolving.” Insights Association Annual Conference, April 24 - April 26, 2023.
- “Why Shoppers are Changing and how it Impacts Brands.” HappyMR podcast, June 27, 2022.
- “Unleashing the power of your brand to influence customer decisions.” VoxPopMe podcast, June 2022.
- “Understanding (and Responding) to Shopper Promiscuity: Tips and Takeaways for Marketers and CX Leads.” RetailX Conference, May 2022.
- “Through the Research Looking-Glass: Who in the World Are We? And Where Are We Going?” QRCA Annual conference, May 2022.
- “Reimagining the way we approach shopper research.” Now That’s Significant Podcast, February 2022.
- “Future Proofing the Industry.” SampleCon, July 13, 2021.
- “From Automatic to Enriched: Navigating the New Purchase Funnels.” Insights Association NEXT Conference, Chicago, June 13-14, 2019.
- “It's Not You, It's Me: New Metrics for Measuring Shopper Promiscuity.” Insights Association NEXT Conference, New York, April 30- May 1, 2018.
- “Dawn of the Promiscuous Consumer: Digital Natives are ‘Shopping Around.” IIeX North America, Atlanta, June 13-15, 2016.
Experienced speaker on Shopper Marketing and Behavioral Sciences, Devora Rogers
Author, speaker and human behavior researcher Devora Rogers is committed to changing the way people think about consumer decision-making in today’s complex landscape. In her role at Alter Agents, she helps clients uncover what drives shoppers and consumers, designing thoughtful insights studies to solve some of the toughest brand challenges. She brings 15 years of digital media, shopper marketing, and analytics experience to her work. Prior to joining Alter Agents, she co-developed the methodology deployed for Google's groundbreaking ZMOT research, has launched global offices, and worked with dozens of global brands including Snapchat, Activision, Nespresso, Bose, Schwab, and Fortune Brands, among others. She is the co-author of the retail and shopper insights book Fire in the Zoo, co-author of the book Influencing Shopper Decisions and a regular public speaker at industry events. Her TedX talk on the Future of Shopping and Retail has been viewed over 275,000 times.
Some of Devora’s past engagements include:
- “Audio Rituals: Seismic Shifts in the Media Landscape.” with Audacy, ARF Audience+Science Conference, 2023.
- “Shopper Promiscuity and Brand Narcissism.” IIeX LATAM, November 14, 2022.
- “Shopper trends driving decision-making.” Quirk’s Virtual Conference, October 13, 2022.
- “Why your shoppers’ values should matter to your brand.” Market Research Society Brand Purpose Conference, October 2022.
- “Brand Promiscuity.” Data Gurus Podcast, July 26, 2022.
- “Influencing Shopper Decisions with Devora Rogers.” Bigeye podcast, May 17, 2022
- Augmented Reality, Neuroscience & Measuring Audience Engagement. ARF AudienceXScience conference, April 2022.
- “The New Marketing Metric You Need To Know”, Video presentation with IGA, July 2022.
- “Neuroscience Got to the Heart of Esports Audiences.” ARF AudienceXScience, September 20, 2021.
- How to Use Neuroscience to Explain Consumer Behavior. IIeX Behavior Conference, July 22, 2021.
- “Brand and Shopper Insights: Forces and fear driving promiscuous decision making.” Shopper Brain Conference, November 2019.
- “The Science of Shopping and Future of Retail.” TedX, 2013.
Media, Advertising, and Technology Thought Leader, Heather O'Shea
Heather O’Shea is a passionate digital ad insights leader with over 17 years of experience in market research and consumer insights. She has held positions at media agencies, publishers, tech platforms and research companies. She is currently the Chief Research Officer of Alter Agents, where she oversees the research functions within the company. Prior to this, she was the head of global ad research and insights at Snap. In this role, she produced thought leadership to educate the advertising industry and marketing community on mobile and Snapchat advertising through data-driven insights and empirical evidence. During her career, she has conducted market and media research for a wide variety of advertisers, including Twitter, Johnson & Johnson, Colgate-Palmolive, Sony, and Campbell’s. She serves as a mentor for Women in Research (WIRe) and has served on the board of the Advertising Research Foundation’s Women in Analytics program. She received her M.B.A. in marketing from Baruch College at the City University of New York.
Some of Heather’s past engagements include:
- “Augmented Reality: A Critical Part of Your Toolkit - Boosting engagement, influencing purchases, and creating goodwill among audiences” with Snapchat, ESOMAR Congress, September 2023.
- “Why I doubled down on market research.” Now That’s Significant Podcast, March 2023.
- “How to Make Gen Z Fall in Love with Your Brand.” Advertising Week, 2022. (Snapchat)
- “Gen Z demands a new media plan.”, Media & Insights Engagement Conference, 2022 (Snapchat)
- “Best Practices in Thought Leadership.”, ARF Women in Analytics, June 2022 (Snapchat)
- “Are you ready for what’s next?”, Association of National Advertisers Conference, June 2022 (Snapchat)
- “Unlocking the New Currency of Attention”, ARF Audience x Science, 2021 (Snapchat)
- “How Augmented Reality Influences Purchasing”, I-Com Summit, May 2021 (Snapchat)
- “Full Funnel Ad Measurement”, ARF Attribution Accelerator, October 2019 (Kantar)
