How can we help you?
We’re a full-service market research consultancy with all types of innovative quantitative and qualitative solutions that deliver solid consumer insights for your business.
Brand
Tracking
How is my category changing? How are consumers responding to our marketing efforts over time? Brand tracking provides ongoing answers by keeping tabs on consumers’ changing tastes and behaviors month-to-month or quarter-to-quarter. Especially for large brands, brand tracking provides a crucial feedback loop, showing how various efforts contribute to brand health over time.
Shopper
Journey
How do my shoppers go from undecided to decided? What sources of information are most influential, when, and why? Our team are pioneers in shopper journey research, having developed the Google Zero Moment of Truth research. We apply a mix of quantitative and qualitative methods to reveal the end to end shopper journey, providing client with actionable steps to help win shoppers at each point along the way.
Online
Communities
Online communities provide clients with a valuable, constant line of communication with the audience that the brand serves. We have extensive experience across industries developing and running bespoke platforms built to engage with both existing customers and prospects. When tactical questions can’t wait, communities provide a quick- turn solution for getting quant or qual insights that inform key decisions.
Customer
Segmentation
Who’s my target? What do they believe? How can I find and convert the most valuable audiences? Segmentation seeks to answer foundational client questions applying a multi-step process, that uses iterative statistical analysis to arrive at a set of segments that are clearly differentiated, and that provide actionable insights for future messaging and programs. All of our segmentation work includes development of an action plan to ensure the research can be socialized and leveraged throughout your organization.
Concept and
Message Testing
How are customers responding to my products and messaging? Too often, quantitative tests provide only the most basic insights about whether people like or dislike the stimulus. In our work, we go further, getting at the “why” questions that truly empower brands to take their products and messaging to the next level.
Tradeoff
Analysis
What are the costs and benefits of changing a product, or introducing a new product within a line? Which features do customers value most, and which are worth the cost? Every decision requires tradeoffs. Using advanced statistical techniques, we can give you the cost-benefit information you need to make an informed decision for your business.
Emotional Response
Testing
To understand consumer receptivity to creative concepts, we apply a scientifically rigorous methodology using biometric response testing to select creative concepts among in- lab, remote, or focus group respondents. One of the most powerful outputs of this methodology, is that it quantifies a respondent’s emotional response to the stimuli.
Drivers
Analysis
What sets apart a brand or product in my product category? What levers can I pull to draw in new customers? Understanding brand personality and product attributes only goes so far. Our approach to advanced drivers analysis provides actionable guidance on where to focus resources and messaging for maximum impact with consumers.
Advanced
Analytics
How can I dig beneath my customers stated preferences to understand their true desires? How can we model complex decisions to try and predict the outcomes? When you’re not sure about the best approach to answer a business question, Alter Agents will use our experience with advanced analytics to recommend an approach that pushes deeper than standard survey scales and subgroup analyses.
Activation
Sessions
To support developing a comprehensive action plan out of the insights process, Alter Agents offers activation workshops to leverage the knowledge gained from research conducted to ensure that research will be fully utilized when developing marketing and product solutions that meet consumers’ needs.
Diverse
Populations
Where do I go for feedback when the customers I want to talk to are hard to find? Whether it’s working across languages or reaching a hard- to-find ethno-linguistic subgroup, Alter Agents is up to the challenge. As an LA-based firm, diversity is in our DNA, and our partnerships with local clients mean that reaching out to smaller demographics is just part of our job.
Insights that drive business
You need to carry data and analysis through to your stakeholders so you can evangelize and maximize your hard work. We understand this, and realize that delivering an insightful report is not the final task in any research project. We start every project by understanding the stakeholders: who the insights will serve, what decisions they’ll use it for, and how those people best absorb information. Establishing that foundation allows our team to support you in building internal support for the research and setting the context in which the data will be used to help make business decisions. From there, we work diligently to make sure all the deliverables are customized to serve the needs of the decision makers.
Understanding your customers
How are your customers actually weighing their options? Brand research often skews towards the category leaders, but a well-known name is far from your audience’s only consideration. We apply an adaptable, consumer-centric approach to research that provides brands like yours with data and insights that go beyond which name is biggest. You want insights that sketch the full picture of your consumer’s actions and needs from their point of view, so you can be best positioned to serve them.
Launching brands
Foundational research can help your brand thrive. From exploring and defining a target audience to concept and messaging testing and brand awareness, our team has helped startup brands like Waymo, Humm Kombucha, Evelyn & Bobbie, RepairSmith, and Karma Automotive understand their consumers from the ground up. Custom research is perfectly suited for startups who are bringing something new to the marketplace and have yet to establish a strong brand presence. Alter Agents’ approach to consultative partnerships means that we act as an extension of your company, providing a fully functional market research team with the expertise, information, and support you need.