How can we help you?
We’re a full-service market research consultancy with all types of innovative quantitative and qualitative solutions that deliver solid consumer insights for your business.
Insights that drive business
You need to carry data and analysis through to your stakeholders so you can evangelize and maximize your hard work. We understand this, and realize that delivering an insightful report is not the final task in any research project. We start every project by understanding the stakeholders: who the insights will serve, what decisions they’ll use it for, and how those people best absorb information. Establishing that foundation allows our team to support you in building internal support for the research and setting the context in which the data will be used to help make business decisions. From there, we work diligently to make sure all the deliverables are customized to serve the needs of the decision makers.
Understanding your customers
How are your customers actually weighing their options? Brand research often skews towards the category leaders, but a well-known name is far from your audience’s only consideration. We apply an adaptable, consumer-centric approach to research that provides brands like yours with data and insights that go beyond which name is biggest. You want insights that sketch the full picture of your consumer’s actions and needs from their point of view, so you can be best positioned to serve them.
Foundational research can help your brand thrive. From exploring and defining a target audience to concept and messaging testing and brand awareness, our team has helped startup brands like Waymo, Humm Kombucha, Evelyn & Bobbie, RepairSmith, and Karma Automotive understand their consumers from the ground up. Custom research is perfectly suited for startups who are bringing something new to the marketplace and have yet to establish a strong brand presence. Alter Agents’ approach to consultative partnerships means that we act as an extension of your company, providing a fully functional market research team with the expertise, information, and support you need.