Established Market Research Team Unveils New Brand: Alter Agents

Alter Agents at Work

Established Market Research Team Unveils New Brand: Alter Agents

Focuses on the Promiscuous Shopper

Alter Agents introduces new consumer packaged goods (CPG) research platform, Shopper STAT, enabling retailers to harvest deeper shopper insights.

LOS ANGELES, CA, October 13, 2015 – Alter Agents, a newly evolved market research company originating from the Dialogue research firm, today announced the launch of its new brand. The founding partners combine their decades of market research experience to help admired client brands ignite action with powerful and revealing shopper insights. Concurrently, Alter Agents is unveiling a new consumer packaged goods (CPG) research platform, dubbed Shopper STAT (Spend, Triggers, Attitudes, and Trends), enabling retailers to harvest deeper shopper insights in the CPG space that authentically and accurately represent a shopper’s experience.

Rebecca Brooks, Founder of Alter Agents, said, “When we started this rebranding process, we were looking to position our expertise in the marketplace, specifically playing to our strengths as a team. We are passionate about revealing the shopper experience from all angles – brand building, retail experience, word of mouth, and product satisfaction.”

The new name, Alter Agents, came from several months of brand identity research to get at the heart of what the company provides for clients. The result is a company focused on being a catalyst within an organization by using research as an actionable change agent.

Alter Agents’ new tool, Shopper STAT, is comprised of a data offering based on continuous sampling of shoppers who bought groceries in the last 24 hours. The study is robust, collecting 1,000 interviews per week and capturing 20 CPG categories. This shopper marketing data is positioned specifically to authentically and accurately represent the shopper experience leading to insights that ignite action. A fast iteration reporting process delivers clients a tailored, focused report that focuses on maximizing purchase opportunities for brands.

Brooks continued, “Every client has a unique brand and a unique set of issues. Alter Agents tailors methodologies to meet each client’s specific needs from qualitative to quantitative to mobile and at-shelf solutions. Shopper STAT helps companies improve their brand presence and loyalty on every level with competitive analysis, learning the triggers that spur a promiscuous shopper to a decision, and spend behaviors trended over time.” Alter Agents was co-founded by marketing research veterans Brooks, Angela Woo, and Phil Dance. Their experience includes working with brand giants like such as eBay, Google, Hyundai, Yahoo, Viking River Cruises, and many more. Patrick O’Neal, one of the partners in the original company Dialogue, will continue to deliver qualitative research and strategic planning under the company name Dialogue, Inc. and will work closely with Alter Agents on future projects.

About Alter Agents

A full service market research and brand consultancy, the Alter Agents team has a long history of brand strategy and communications experience. They specialize in shopper journey research developing leading edge insights. More at

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