Why Helen Mirren Was the Most Notable Celebrity of Super Bowl 50
Go Home, Budweiser, You’re Drunk
Rebecca Brooks, a founder of Alter Agents Market Research, said the ad is a disconnect in part because Mirren is not a figure the typical Budweiser customer would respond to. While acknowledging another figure would dramatically change the tone of the ad, Brooks said a beloved football legend like Troy Aikman, Howie Long, John Elway, or Jerry Rice – figures the target audience would have identified with more easily — would have been more powerful.
Further, Brooks noted that while the ad has an element of humor, it covers a serious topic many Super Bowl partygoers won’t want to listen to.
“It can easily be argued that the Super Bowl is the perfect time to remind people not to drink and drive, but I’m unsure the audience is going to be receptive,” Brooks added.
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