What Makes the Best Super Bowl Ads?

Football Player makes Great Catch

What Makes the Best Super Bowl Ads?

Responsive TV and Google’s Real-Time Ads raise the stakes for Super Bowl 50 advertisers

The only field more crowded than the Republican primaries is the ad line-up for Super Bowl 50. Like with the political contest, few contenders will stand the test of time. Sadly, most of the dozens of commercials airing during the big game—commercials that will cost upwards of $5 million for 30 seconds—won’t be remembered the next day by the public.

What, then, makes a great Super Bowl ad? First, it’s important to realize that the Super Bowl is unlike any other television event when it comes to advertising. Research has shown that the vast majority of viewers (upward of 75%) actually look forward more to seeing the commercials than the game. Madison Avenue couldn’t create this kind of buzz if it tried.

Read Full Article Here

Posted in

Thought Leadership Updates

Get updates in your email.

  • This field is for validation purposes and should be left unchanged.

More Posts