Agile Neuroscience

What do consumers really love?

Building a truly holistic view of what your target audience or customers want can be a real challenge. That’s why we’re proud to offer Immersion testing as part of our multimodal research approach. Immersion is a cutting-edge agile neuroscience platform that measures physiological cues that indicate a respondent’s neurological response to and engagement with content, experiences, and products. It gives us insight into unconscious brain activity, cutting out bias or imperfect recall. We pair this methodology with other quantitative and qualitative work to build your 360-view.

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We’re measuring neurological indicators

Immersion reads physiological cues that tell us what the brain is doing. Change in cardiac activity is recorded via a smartwatch or fitness sensor that assesses blood flow – enabling us to measure unconscious reactions in the brain by reading what goes on in the body between heart beats. It’s over 80% accurate and based off of technology used by DARPA, the US Defense Department’s R&D agency.

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It’s a convenient, user-friendly platform

This is neuroscience-based market research for the 21st century. We’ve left the labs and wired body sensors behind and taken the process into the cloud, using the smartwatches that consumers are already wearing to collect data and conduct our analysis.

The main output is Immersion (Attention + Emotional Response) which is shown as a value between 1-100, with higher scores indicating a greater likelihood of future action and peak moments corresponding with long-term recall. We can monitor response in real time, slice data by demographics and segments, and pinpoint exactly what moments or features are the most compelling for your target audience.

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Neuroscience at scale

The distributed nature of the platform makes it incredibly agile. Because we’re not tied to a physical lab and respondents already own the smartwatches we use for measurement, we can conduct this type of research in multiple places at the same time and at scale. And we can do it at a fraction of the price of traditional neuroscience research.

Top brands are signing on

We’ve conducted groundbreaking research using Immersion for brands like Snapchat, Activision-Blizzard, and Audacy that drove real business action.