Meet the Agents

Devora Rogers - Chief Strategy Officer

Consumer and shopper insights and strategy has been Devora’s passion for more than a decade. Devora has led research teams, developed the methodology deployed for Google's groundbreaking ZMOT research, and worked with dozens of global brands. Devora's research philosophy is centered around understanding what drives decision making for shoppers and consumers and then helping brands develop a strategy to activate. Devora is a regular public speaker at industry events and her TedX on the Future of Shopping and Retail has been viewed over 225,000 times. She lives in Los Angeles with her husband, daughter and ornery cat.

Johnny Goukassian - Senior Research Manager

From Johnny’s point of view, research challenges are simply puzzles that need solving – and he love puzzles. Although Johnny’s degrees are in psychology, which come in handy when studying human behavior, his favorite part of his job is crunching numbers. He loves transforming numbers into actionable insights that form a cohesive narrative for clients. His motto? Take advantage of every moment. Some of these moments (not spent at work) include spending time with his wife and dog, and feeding his entrepreneurial spirit through hobby businesses.

Eddie Francis - Managing Director

Why do we make the decisions we do? That’s a question that Eddie continuously works to answer for clients, helping them understand consumers and the choices they make. His natural empathy gives him a unique perspective when diving into data surrounding human behavior. He loves the open work environment at Alter Agents, which allows one of his favorite activities: collaborating with others. Eddie enjoys finding paths to greater efficiency and improvements, small and large, in order to deliver better outcomes. In his off time he and his wife like to travel – or plan travel – and hang out with their family’s pugs, Boss and Huntington.