Rebecca Brooks - Founder and CEO

Human behavior has always fascinated Rebecca, which is one key reason why she entered the consumer insights field over twenty years ago. She feeds her curiosity by uncovering the complicated paths of today’s consumers to help clients make better decisions every day. Rebecca’s passion for creating a rich, energized and balanced work environment – while delivering exceptional quality and value - has created a true culture of collaboration at Alter Agents. She loves to share her thoughts speaking at conferences and writing for industry publications - and she loves to share her free time with her husband, two kids, a very handsome cat, and a fish that has lived well past his expiration date.

Devora Rogers - Chief Strategy Officer

Consumer and shopper insights and strategy has been Devora’s passion for more than a decade. Devora has led research teams, developed the methodology deployed for Google's groundbreaking ZMOT research, and worked with dozens of global brands. Devora's research philosophy is centered around understanding what drives decision making for shoppers and consumers and then helping brands develop a strategy to activate. Devora is a regular public speaker at industry events and her TedX on the Future of Shopping and Retail has been viewed over 225,000 times. She lives in Los Angeles with her husband, daughter and ornery cat.

Eddie Francis - Director

Why do we make the decisions we do? That’s a question that Eddie continuously works to answer for clients, helping them understand consumers and the choices they make. His natural empathy gives him a unique perspective when diving into data surrounding human behavior. He loves the open work environment at Alter Agents, which allows one of his favorite activities: collaborating with others. Eddie enjoys finding paths to greater efficiency and improvements, small and large, in order to deliver better outcomes. In his off time he and his wife like to travel – or plan travel – and hang out with their family’s pugs, Boss and Huntington.

Xavier Alvarez - Senior Research Manager

Xavier’s career in market research began in high school. While he earned his degree in biomedical engineering, he stayed in market research to apply his skills toward consumer insights. He enjoys the relationship-building side of the business, and overcoming obstacles to ensure that every project succeeds. When he’s not finding solutions to challenges – even unexpected ones – you’ll find Xavi road tripping, camping, fly fishing with his new Tenkara rod, and making sure his wife and three pets are happy (or at least not trying to kill him).

Alexis Lopez - Project Associate

Soaking up experience and knowledge from all around her is Alexis’ favorite part of her job. Her open mindset inspires collaboration and sharing, uncovering information and insights that may otherwise have been overlooked. Seeing the fruition of the team’s hard work when she builds and edits reports is satisfying for Alexis, and she loves the reporting stage’s tangible representation of the data. She enjoys non-superficial conversations, exploring the city’s food scene, listening to podcasts, reading books, and spending time with her family.