Advanced Analytics
Unlocking deeper insights with advanced analytics
How can I go beyond my customers’ stated preferences to uncover their true motivations? How can I model complex decisions to predict future outcomes with confidence? Traditional research methods often scratch the surface, relying on what consumers say rather than understanding the deeper drivers behind their behavior. At Alter Agents, we apply advanced analytics to go beyond standard survey scales and subgroup analyses, helping you uncover the true “why” behind customer decisions.
Our team brings expertise in data science, behavioral modeling, and predictive analytics to craft tailored solutions for your toughest business questions. Whether it’s identifying hidden patterns in consumer sentiment, running choice-based modeling to simulate real-world decisions, or using machine learning to refine audience segmentation, we ensure you get deeper, more actionable insights.
When you’re unsure about the best approach, we’ll recommend the right advanced analytics tools to reveal what traditional methods might miss—so you can make smarter, data-driven decisions with confidence.
Let’s push beyond the obvious and uncover what really drives your customers. Get in touch today.
Drivers Analysis
What sets apart a brand or product in my product category? What levers can I pull to draw in new customers? Understanding brand personality and product attributes only goes so far. Our approach to advanced drivers analysis provides actionable guidance on where to focus resources and messaging for maximum impact with consumers.
Tradeoff Analysis
What are the costs and benefits of changing a product, or introducing a new product within a line? Which features do customers value most, and which are worth the cost? Every decision requires tradeoffs. Using advanced statistical techniques, we can give you the cost-benefit information you need to make an informed decision for your business.
Customer Segmentation
Who’s my target? What do they believe? How can I find and convert the most valuable audiences? Segmentation seeks to answer foundational client questions applying a multi-step process that uses iterative statistical analysis to arrive at a set of segments that are clearly differentiated, and that provide actionable insights for future messaging and programs. All of our segmentation work includes development of an action plan to ensure the research can be socialized and leveraged throughout your organization.
Top brands are signing on
For media publishers and B2B ad tech companies, getting inside the minds of media buyers is essential—but gathering accurate, actionable insights is challenging. Alter Agents combines deep industry expertise with qualitative research mastery to uncover the real motivations behind media planning decisions, helping leading brands like Snapchat, TikTok, Audacy and others optimize strategies, differentiate offerings, and win ad dollars.
