B2B Ad Insights

Reveal your ad platform's true strengths with expert insights and custom strategies that drive advertiser success.

The challenge: articulating your unique value

Media companies face intense pressure to differentiate their platforms in a saturated marketplace. With unique audiences and ad formats, showcasing what sets you apart and communicating that value to advertisers can be a daunting task. Traditional market research often falls short, delivering generic insights that fail to highlight the distinct opportunities your platform offers.

The Alter Agents solution: Ad insights tailored to your platform

Alter Agents brings unmatched expertise, with team members who have led initiatives at top companies like HBO, Omnicom, Twitter, and Snapchat, as well as across traditional and emerging media. We specialize in helping ad platforms uncover what makes them unique by leveraging advanced methodologies such as:

• Storytelling insights: Highlighting your platform's superpowers and translating them into compelling narratives for advertisers.
• Audience deep dives: Understanding the behaviors, motivations, and ad preferences of your unique audience.
• Cutting-edge research methods: From neuroscience to mobile ethnographies, contextual testing, and advanced analytics, we provide data-driven insights that resonate.

We help you craft advertising playbooks, creative guidelines, and media strategies that not only communicate why advertisers should buy on your platform but also how they can maximize their ROI. With Alter Agents, your platform’s value will be crystal clear to every advertiser.