Custom Quant and Qual
Why do today’s most successful brands rely on multi-method research? Because consumer behavior is more complex than ever, and single-source data usually won’t cut it. Our team knows this because we’ve experienced it first-hand, leading research initiatives at some of the world’s top brands - in a huge variety of categories and industries. At Alter Agents, we employ an array of traditional and innovative research techniques, which we can mix and match to fit your project perfectly. Our goal? Empower you with the insights needed to make confident decisions.
Custom Research Design: Whether you’re exploring new markets, refining products, or enhancing customer experiences, we craft bespoke research approaches that align with your specific objectives.
Holistic Methodologies: You need rich, actionable insights. We get them for you through a blend of qualitative and quantitative methods, from in-depth interviews and focus groups to large-scale surveys, advanced analytics, and behavioral studies.
New Tools: Each research project is unique, and we help you choose the approach that will best meet your needs. We pride ourselves on continually bringing new tools to researchers including mobile ethnographies, longitudinal diaries, and Agile Neuroscience.
Strategic Impact: Our research not only answers your immediate questions but also provides a strategic foundation for growth, guiding everything from brand positioning to product innovation and go-to-market strategies.
Whatever your strategic question, we’ll help apply the right tailored research method to inform your marketing, sales, and growth objectives.
Concept and Message Testing
How are customers responding to my products and messaging? Too often, quantitative tests provide only the most basic insights about whether people like or dislike the stimulus. In our work, we go further, getting at the “why” questions that truly empower brands to take their products and messaging to the next level.
Online Communities
Online communities provide clients with a valuable, constant line of communication with the audience that the brand serves. We have extensive experience across industries developing and running bespoke platforms built to engage with both existing customers and prospects. When tactical questions can’t wait, communities provide a quick- turn solution for getting quant or qual insights that inform key decisions.
Top brands are signing on
For media publishers and B2B ad tech companies, getting inside the minds of media buyers is essential—but gathering accurate, actionable insights is challenging. Alter Agents combines deep industry expertise with qualitative research mastery to uncover the real motivations behind media planning decisions, helping leading brands like Snapchat, TikTok, Audacy and others optimize strategies, differentiate offerings, and win ad dollars.
