Practical lessons in research and resilience: Devora Rogers on The Strategy Sessions podcast
Alter Agents’ Chief Strategy Officer Devora Rogers recently joined host Andy…
Why expertise matters in qualitative research for media buying
The media buying and planning landscape is more complex than ever.…
We talk brand promiscuity, attribution myths, and modern research on the Right About Now podcast
Devora Rogers, Chief Strategy Officer at Alter Agents, recently sat down…
Welcoming two new members to our team
Alter Agents expands leadership and research team to support continued growth…
The future of work: Why return-to-office mandates miss the mark
As companies continue pushing return-to-office (RTO) mandates, the conversation around workplace…
Press release: Augmented reality is transforming word-of-mouth marketing
Snap, Tinuiti, and Alter Agents find that augmented reality is transforming…
Press release: New study with Upworthy shows the power of positivity
Consumers seek uplifting content amid growing digital negativity, according to Upworthy…
Press release: Spotlight on Older White Americans’ fear and distrust
Older White Americans are struggling with fear and distrust, Alter Agents…
We write for Forbes about brand opportunities in a “divided” ecosystem
Even in an environment that seems irrevocably divided, our latest research…
We write for Radio World about why audio rituals equal brand opportunity
Capturing audience attention can be difficult, but our research with Audacy…
Finding the right balance: values, value, and joy in consumer connections
Brands may be struggling with how to connect with consumers as…
From pessimism to purpose: Strategic consumer insights for the next chapter
We are thrilled to launch our latest research study! Read the…