Smartly global brand tracker: A structured approach to measuring and strengthening brand position
Learn how Smartly used a global brand tracker to measure brand perception, benchmark competitors and strengthen brand positioning.
The “trust recession”: How shoppers navigate uncertainty
What is the trust recession? Discover how uncertainty is influencing who consumers trust, what they buy and what they expect from brands.
Alter Agents Named to Inc.’s 2026 Best Workplaces List
Annual list recognizes the businesses that set the standard for workplace success and awards excellence in company culture
90% of teens question the information they see online, new Snapchat and Alter Agents study finds
New Snapchat and Alter Agents research finds teens question information online, balancing skepticism, technology use and real-world relationships.
What we shared at IIEX North America about delivery platforms and consumer choice
At this year’s IIEX North America 2026, our Chief Research Officer…
Introducing our new podcast – Change Agents: Inside Modern Insights
Alter Agents launches Change Agents: Inside Modern Insights, a podcast exploring how insights challenge assumptions and drive real change in business and brand strategy.
When B2B decisions aren’t as rational as we think: Devora Rogers writes for MarketingProfs
Devora Rogers reveals why B2B decisions aren’t purely rational, shaped by internal alignment, credibility and organizational dynamics.
Case Study: How TikTok and Alter Agents pinpoint awareness, consideration and conversion
TikTok and Alter Agents decoded full-funnel success by analyzing how 7,350 users respond to specific creative elements. The study shows how humor sparks awareness, while demos and creator-led storytelling drive consideration and conversion. These insights provide a strategic roadmap for brands to optimize impact across the TikTok journey.
New research from Snapchat and Alter Agents reveals social media drives telecom decisions, with 55% of Snapchatters purchasing after seeing an ad
Study explores how Gen Z and Millennials navigate the telecommunications path to purchase, highlighting the role of life milestones and creator influence in driving carrier switching
Case Study: Decoding the modern restaurant path to purchase with Uber Eats
Uber Eats and Alter Agents decoded the modern restaurant path to purchase using multimodal research. The study reveals how delivery platforms have transformed discovery and decision-making into fast, compressed moments. These insights provide a new framework for brands to influence consumer choice in an on-demand economy.
Devora Rogers joins the Networking and Marketing Made Simple Podcast
Our Chief Strategy Officer, Devora Rogers, recently joined Scott Aaron on…
From muraling to market research: How insight really takes shape
By Devora Rogers, Chief Strategy Officer I was getting ready for…