From insights to impact: we write for MarketingProfs
What makes thought leadership worth reading? Devora Rogers writes for MarketingProfs on turning original research into thought leadership.
Men embrace new money-saving habits as coupon use, sale shopping and rewards card use climb, Alter Agents study finds
New Alter Agents research shows a sharp rise in money-saving habits among men, from coupon searches to store-brand switching
When convenience stops feeling convenient: we write for Retail Touchpoints
Shopping has more tools than ever, so why does it feel harder? Alter Agents research explores the paradox of convenience.
Preparing for the 2028 Olympics during a period of consumer caution: Rebecca Brooks writes for Forbes
Alter Agents’ Rebecca Brooks explores how consumer caution and eroding trust will reshape brand marketing for the 2028 Olympics.
What the trust recession means for advertisers: Heather O’Shea writes for Advertising Week
Alter Agents’ Heather O’Shea breaks down the “trust recession” and why consumers now second-guess even routine purchases.
Are Your Customers in a Trust Recession? Devora Rogers Writes for Research World
Consumer trust is shifting. Learn how economic strain and tech disruption are reshaping brand trust — and what brands can do to win cautious shoppers back.
Smartly global brand tracker: A structured approach to measuring and strengthening brand position
Learn how Smartly used a global brand tracker to measure brand perception, benchmark competitors and strengthen brand positioning.
The “trust recession”: How shoppers navigate uncertainty
What is the trust recession? Discover how uncertainty is influencing who consumers trust, what they buy and what they expect from brands.
Alter Agents Named to Inc.’s 2026 Best Workplaces List
Annual list recognizes the businesses that set the standard for workplace success and awards excellence in company culture
90% of teens question the information they see online, new Snapchat and Alter Agents study finds
New Snapchat and Alter Agents research finds teens question information online, balancing skepticism, technology use and real-world relationships.
What we shared at IIEX North America about delivery platforms and consumer choice
At this year’s IIEX North America 2026, our Chief Research Officer…
Introducing our new podcast – Change Agents: Inside Modern Insights
Alter Agents launches Change Agents: Inside Modern Insights, a podcast exploring how insights challenge assumptions and drive real change in business and brand strategy.