Brand Tracking
How is my category changing? How are consumers responding to our marketing efforts over time?
Brand tracking provides ongoing answers by keeping tabs on consumers’ changing tastes and behaviors month-to-month or quarter-to-quarter. Especially for large brands, brand tracking provides a crucial feedback loop, showing how various efforts contribute to brand health over time.
At Alter Agents, we believe brand tracking should evolve alongside consumer behavior. While traditional trackers measure awareness, familiarity, and consideration, they often miss the why behind consumer decisions. Our approach goes deeper, incorporating Shopper Influence research to uncover the real motivations and contextual factors driving brand engagement.
We don’t believe in abandoning brand tracking—far from it. Instead, we refine and enhance it to provide a more agile, consumer-centric view of your brand’s health. By focusing on how shoppers actually make choices, we help brands track meaningful shifts, adapt to changing preferences, and ensure their marketing efforts resonate in today’s dynamic marketplace.
Looking for a smarter way to track your brand? Let’s talk.
Using neuroscience for your insights
Immersion is measured by tracking variations in heart rate rhythm. The variations are caused by changes in the brain’s oxytocin levels, which indicate whether the consumer’s brain is engaged and happy with an experience. This reveals unconscious reactions to stimuli, enabling you to see how the brain is reacting to content in real-time. And it's reliable, predicting consumer action with 80% accuracy, increased sales with 83% accuracy, and hit TV shows with 88% accuracy.
It’s a convenient, user-friendly platform
This is neuroscience-based market research for the 21st century. We’ve left the labs and wired body sensors behind and taken the process into the cloud, using the smartwatches that consumers are already wearing to collect data in real-life situations.
The content receives an Immersion Score, with higher scores indicating a greater likelihood of future action and peak moments corresponding with long-term recall. You can monitor responses in real time, slice data by demographics and segments, and pinpoint exactly which moments or features are the most compelling for your target audience so you can build the best content or experience possible.
Neuroscience at scale
The distributed nature of the platform makes it incredibly adaptable to different research needs. Because you’re not tied to a physical lab and respondents already own the smartwatches we use for measurement, we can conduct this type of research in multiple places at the same time and at scale. From the living room to the store, you can leverage this technology anywhere your customer is. And we can do it at a fraction of the price of traditional neuroscience research.
We’ll couple the agile neuroscience with additional qualitative or quantitative methods for large studies. If you’re looking for a quick content test, ask us about our Neuro Quickstudy options.
Top brands are signing on
We’ve conducted groundbreaking research using agile neuroscience and Immersion that drove real business action for brands like Snapchat, Activision-Blizzard, and Audacy. From the nature of consumer trust in audio media to augmented reality and audience engagement in esports, this methodology is applicable across industries, categories, and customer segments.
