Curiosity, connection and the real role of AI in B2B marketing
April 16, 2026
In this episode of Change Agents: Inside Modern Insights, Devora Rogers sits down with Vita Molis, head of editorial at the B2B Institute at LinkedIn, to explore how thought leadership and research can drive real business impact. Drawing on her experience building the global insights function at TikTok, Vita shares how insights teams can move beyond reporting to become true orchestrators of strategy across organizations.
The conversation covers LinkedIn’s “drip effect” approach to brand building, the surprising role of curiosity in AI adoption and why B2B growth depends on long-term thinking, employee voices and multi-method research. It’s a practical look at how marketers and researchers can challenge conventional wisdom and make smarter, more confident decisions.
About the Guest
Vita Molis is the Head of Editorial for B2B Institute at LinkedIn, where she drives thought leadership and strategic research to shape the future of B2B marketing. She brings nearly 15 years of experience delivering data‑driven insights, shaping marketing strategies, and leading high‑performing teams across media and entertainment.
Previously, she built and led the global research and insights function at TikTok, partnering with top brands and major holding companies. Her work has been featured at Cannes Lions, SXSW, and Ad Week, and is recognized for blending analytical rigor with creative strategy. She also serves on industry boards and committees focused on elevating strategic thinking in marketing and advertising.
