From Pessimism to Purpose
Strategic Consumer Insights For The Next Chapter
By: Alter Agents
Download the report now! Discover insights from Alter Agents' study that challenge the idea of deep division among Americans. With the 2024 election approaching, our data highlights shared concerns uniting consumers, giving brands chances to build trust and loyalty. See how inflation, institutional distrust, and the quest for authenticity shape behavior and how your brand can connect more deeply with its audience. Don’t miss out—get the full report today to understand the national mood.
Key takeaways from this research:
- Inflation Impact: 78% of respondents say inflation is making it harder to afford essentials like groceries and utilities.
- Future Optimism: Despite uncertainty, 67% believe the future can still improve.
- Trust Erosion: 62% of Americans report low trust in the federal government, and 64% feel companies prioritize profits over people.
Brands operating in this reality can create strategies to spark joy, bring people together in shared moments of enjoyment and help consumers feel supported.