The power of uplifting content
Negativity dominates the digital world—headlines that shock, debates that divide, and social feeds filled with conflict. People are exhausted and actively seeking something different. They’re curating their online experiences with joy, inspiration, and connection, favoring brands that do the same.
This isn’t a passing trend; it’s a shift in consumer expectations. People want brands to be a force for good—creating content that fosters community, sparks joy, and builds trust. In this report, Upworthy and Alter Agents explore the impact of uplifting content and how brands can harness it to drive engagement, loyalty, and business impact.
What You'll Find Inside:
- The growing demand for uplifting content and its impact on consumer behavior
- Key statistics on how positive content increases engagement and sharing
- The direct link between uplifting brand messaging and higher purchase intent
- A creative comparison of positive storytelling vs. traditional product-focused advertising
- Actionable recommendations for brands to leverage the "Upworthy Effect"
View the full report (no email required) to discover how brands can harness the power of uplifting content to foster deeper connections, build trust, and drive measurable business impact.