Alter Agents Case Studies
Case Study: How TikTok and Alter Agents pinpoint awareness, consideration and conversion
TikTok and Alter Agents decoded full-funnel success by analyzing how 7,350 users respond to specific creative elements. The study shows how humor sparks awareness, while demos and creator-led storytelling drive consideration and conversion. These insights provide a strategic roadmap for brands to optimize impact across the TikTok journey.
Case Study: Decoding the modern restaurant path to purchase with Uber Eats
Uber Eats and Alter Agents decoded the modern restaurant path to purchase using multimodal research. The study reveals how delivery platforms have transformed discovery and decision-making into fast, compressed moments. These insights provide a new framework for brands to influence consumer choice in an on-demand economy.
Case Study: How creators drive purchase behavior: A cross-platform study from Whalar and Alter Agents
Whalar and Alter Agents decoded how creators drive purchase behavior across social platforms. The study found that 72% of followers buy based on creator trust, highlighting the need for authenticity over high production. This research offers a data-backed playbook for brands to build loyalty and influence in the $250B creator economy.
Case Study: Alter Agents and Screenvision tap into the power of agile neuroscience to measure cinema advertising’s emotional resonance
Alter Agents and Screenvision used agile neuroscience to measure the emotional power of cinema ads. Biometric data revealed immersion levels 1.2x higher than benchmarks, driving significant gains in brand favorability and intent. The study validates cinema as a distraction-free, high-impact environment for emotional storytelling.
Case Study: Uncovering the power of augmented reality with Snapchat
Multiple, multimodal studies uncover deep insights into AR’s impact on consumer behavior, and engagement opportunities for brands Download the case study here: “Alter Agents are one of our preferred research partners because they are extremely client-focused and passionate about their client’s business and this shows up in the way they…
Case Study: Exploring “Audio Rituals” with Audacy
Unique blend of methodologies uncovers when listeners are tuning in during their daily lives Download the case study here: “Alter Agents is our go-to partner when we need to dig into complex, multi-modal market research work that helps us deeply understand our complicated audience. The team at Alter Agents isn’t…