Alter Agents Case Studies
Case Study: How creators drive purchase behavior: A cross-platform study from Whalar and Alter Agents
Background Whalar is a global creator and social agency that sits at the center of a fast-expanding creator economy now worth an estimated $250 billion, with forecasts to double by 2027. In this ecosystem, creators have become trusted guides for consumers who increasingly prefer creator recommendations over traditional celebrity endorsements…
Case Study: Alter Agents and Screenvision tap into the power of agile neuroscience to measure cinema advertising’s emotional resonance
Background Screenvision Media is one of the nation’s leading cinema, video and media companies, delivering unskippable, high-impact advertising experiences in theaters across the United States. In an era defined by fragmented attention, second-screen behaviors and declining ad recall, Screenvision offers something increasingly rare: a premium, distraction-free environment where audiences are…
Case Study: Uncovering the power of augmented reality with Snapchat
Multiple, multimodal studies uncover deep insights into AR’s impact on consumer behavior, and engagement opportunities for brands Download the case study here: “Alter Agents are one of our preferred research partners because they are extremely client-focused and passionate about their client’s business and this shows up in the way they…
Case Study: Exploring “Audio Rituals” with Audacy
Unique blend of methodologies uncovers when listeners are tuning in during their daily lives Download the case study here: “Alter Agents is our go-to partner when we need to dig into complex, multi-modal market research work that helps us deeply understand our complicated audience. The team at Alter Agents isn’t…