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Brand Strategy

Most Recent Post | Brand Strategy

We talk brand promiscuity, attribution myths, and modern research on the Right About Now podcast

By Alter Agents | Mar 20, 2025
Devora Rogers, Chief Strategy Officer at Alter Agents, recently sat down with Ryan Alford on the Right About Now podcast, the #1 marketing business show on Apple Podcasts. In this ...
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Mar 20 2025

We talk brand promiscuity, attribution myths, and modern research on the Right About Now podcast

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Oct 30 2024

Finding the right balance: values, value, and joy in consumer connections

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In Context Testing

Nov 9 2023

We write about in-context testing for Forbes

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Nov 13 2022

View Our Three-Part Webinar Series on Shopper Promiscuity

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Oct 22 2022

Shifting your brand tracker for better insights

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Aug 3 2022

In case you missed it! Interviews covering our Shopper Influence research

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