Posts by Alter Agents
We write for Forbes about using AI in a human-centered industry, market research
In her latest article for Forbes, our CEO Rebecca Brooks writes about what many of us are grappling with: how to address the elephant in the room that is AI. In this piece, called “AI considerations for people-centered companies in human-centered industries,” she writes about the importance of prioritizing existing values and knowing where you…
Read MoreOur research with Snapchat illustrates the powerful impact of AR on sustainability
We were thrilled to unveil this study with Snap. Read on below for the full press release, or check out more about the research on the Snap blog. ~~~~~~~~~~~~~~~ Snapchat and Alter Agents research illustrates the powerful impact of augmented reality on sustainability Study finds that AR delivers more sustainable shopping experiences for consumers, profitability…
Read MoreWe write for HR Executive about creating a collaborative culture
Our Chief Research Officer, Heather O’Shea, recently wrote for HR Executive about some of our first-hand experiences with a completely remote workforce. In the article, called “3 ways to craft a culture of collaboration in remote work models,” she covers trends surrounding work models, as well as some actionable ways to create a culture that…
Read MoreConnection and shared experiences are having a moment: What do brands need to know?
By Devora Rogers, Chief Strategy Officer, Alter Agents This month I traveled to San Antonio, Texas to experience the eclipse and what was supposed to be four minutes of totality. Due to cloud cover, we got less than that but it was still amazing to be among family, friends and strangers – all talking about…
Read MoreCase Study: Uncovering the power of augmented reality with Snapchat
Multiple, multimodal studies uncover deep insights into AR’s impact on consumer behavior, and engagement opportunities for brands Download the case study here: “Alter Agents are one of our preferred research partners because they are extremely client-focused and passionate about their client’s business and this shows up in the way they engage us. They are always…
Read MoreAlter Agents Named as 2023 Marketing Research Supplier of the Year
We are thrilled to announce that Alter Agents has won the title of 2023 Marketing Research Supplier of the Year in The Marketing Research and Insight Excellence Awards, powered by Quirk’s. See our press release below for more details. ~~~~~~~~~~~~~~~~~~ Alter Agents Named as 2023 Marketing Research Supplier of the Year Full-service, strategic market research…
Read MoreWe write about in-context testing for Forbes
In her latest article for Forbes, our CEO Rebecca Brooks underscores the challenge brands face in reaching diverse audiences across digital platforms, stating that “brands are forced to become ‘jack of all trades’ in hopes of reaching their audiences across a multitude of platforms.” The fragmented landscape of social media and other channels demands that…
Read MoreBrands are safer than they think on podcasts, a joint study by Audacy and Alter Agents finds
Hot off the presses! Our fascinating new study with Audacy reveals that advertising in the podcast medium is safe for brands. Read the news release below (and the linked study!) for more information: ~~~~~~~~~~~~~~~~~~ Brands are safer than they think on podcasts, a joint study by Audacy and Alter Agents finds Study reveals that consumer…
Read MoreWe’re a finalist for Marketing Research Supplier of the Year in the 2023 Quirk’s Awards
We have some exciting news to share! See our press release below about our finalist status in this year’s awards program. ~~~~~ Alter Agents Named as a Finalist in the 2023 Marketing Research and Insight Excellence Awards, powered by Quirk’s Full-service, strategic market research consultancy makes the final round in the Marketing Research Supplier of…
Read MoreMuraling: Our creative, modern approach for robust and vibrant insights
How can you distill all the media, academic, and cultural noise into insights you can use? Alter Agents takes a flexible, creative and strategic approach to Discovery called “Muraling” to ensure the current and evolving climate is reflected in all of our work. Muraling is an iterative process, during which we fully immerse ourselves in…
Read MoreWe write about the power of adaptive media research for Forbes
In a rapidly evolving shopping landscape, brands need to deeply understand consumer preferences and motivations so they can connect with their audiences. Our CEO Rebecca Brooks writes for Forbes about how the right approach to market research plays a crucial role in uncovering valuable insights in today’s dynamic marketplace. Rebecca covers an approach that Alter…
Read MoreWe write for Advertising Week about the power of blended methodologies in market research
Our Chief Research Officer, Heather O’Shea recently wrote a piece for Advertising Week, entitled “Here’s why I doubled down on market research”. In this article, she looks back on the explosion of ‘Big Data’, the rapidly evolving martech landscape and the ways in which many traditional media measurement techniques are declining in validity. “Marketers are…
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