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Posts by Alter Agents

Devora Rogers Joins Us as Chief Strategy Officer

Devora Rogers

We were so pleased to announce this news earlier today! Please join us in welcoming Devora to our team. See the official press release below: Devora Rogers Joins Market Research Firm Alter Agents as Chief Strategy Officer Experienced market research executive to lead strategic business growth and research and development. Los Angeles, CA – 15…

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The Key to Understanding Consumers: Deep-Dive Behavioral Segmentation

Mike Dickerson writes about the need to use segmentation to analyze current consumer behavior in his latest article article for the American Marketing Association. More products and more information than ever before are available to consumers, while retailers (especially large online ones, like Amazon) are taking advantage of the ever increasing amount of consumer data…

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New website highlights our client services and values

What does it mean to be a full-service market research consultancy? For us, it means a way of reimagining the way we work internally and with our clients to create a collaborative environment focused on insights. We do our best work when we are in an active partnership with our clients – being involved in…

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How do we activate research in the age of technology?

How do we activate research in the age of technology

As market research consultants, many of us wonder what happens to the data we uncover. How is it activated at our client companies to improve outcomes? This is not a new concern, but it is one that is changing in scope as technology takes a front seat. Our CEO, Rebecca Brooks, writes more about this…

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We write for MarTech Advisor about the New Reality for Shoppers

New Reality for Shoppers

“Brands are facing increasing tension between tech-driven consumer conveniences and the need to start approaching their target audiences differently from the outset. What needs to change in marketing research and the way we understand shoppers in this new reality? Rebecca Brooks, Founder and CEO, Alter Agents, has the answers.” She writes about this in-depth for…

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As seen on Forbes: Brand Building in the Age of Convenience

Brand Building in the Age of Convenience

Technology is transforming the way people shop and their expectations when it comes to brand experience. How can brands keep up with this new reality? Our CEO Rebecca Brooks writes about the tension between technology and branding in her latest article on Forbes. Fierce retail competition, technology-driven conveniences and the desire for barrier-free shopping are…

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