Posts by Alter Agents
Alter Agents Explores Sports Fandom with Snapchat
By Roxanne Benoun and Lauren Cline In a new post for their business blog, Snapchat announced that “Sports fandom is back” after the pandemic cancelled games and matches for months and left fans out of stadiums and ballparks. We’re excited to present some of the findings from our study with the platform on the nature…
Read MoreHow We Ensure Your Insights Are Grounded in Good Data
By Ryan Palmer and Taryn Akiyoshi Any market research firm with a quantitative research program will tell you that data quality is paramount – we can’t deliver sound, actionable insights if the data underpinning our analysis is bad. As online respondents have become more savvy to the incentive game, those who are unqualified to take…
Read MoreAlter Agents Launches New Shopper Influence Research Program
Today’s shoppers have limitless options and information at their fingertips, and they’re taking advantage of that power. They don’t need to rely on what they already know for their purchase decisions anymore, and that has a terrifying implication for marketers: Brand loyalty is rapidly losing relevance. We conducted a fresh shopper study in 2021…
Read MoreWe write about “impulsive” shopping for AdvertisingWeek
We all know one thing: shopping has been disrupted significantly over the past year and a half. This disruption has actually been evolving for quite some time and now, more than ever, advertisers and marketers need to keep up. Our Marketing Communications Manager, Clayton Southerly, wrote about a few aspects of this reality in his…
Read MoreLooking beyond “recovery” for future business success
The pandemic has hurt, interrupted, and challenged us in ways we could have never predicted, not only personally, but in the way we do business. It has forced us to learn and adapt, and our CEO Rebecca Brooks says in her latest article for Forbes that the “time and place” before the pandemic began are…
Read MoreNew Trends Forecast from Alter Agents: Hyper-disruption
When COVID-19 arrived in 2020 and started turning the world upside down, consumers significantly shifted their buying behavior. Entire industries had to adapt rapidly because the rules set by consumers, governments, and common sense changed. We’ve dubbed that rapid wholesale change “hyper-disruption.” It’s change so big and so fast that staying on top of…
Read MoreAlter Agents Expands Research Team: Welcoming Taylor Torres & Lauren Cline!
We’re excited to announce that our team is growing again! Join us in welcoming two new Agents: Taylor Torres and Lauren Cline. In their new roles with us, Taylor and Lauren will join the research project team and be involved in all parts of the research process, from programming and management of surveys in the…
Read MoreWe write for Forbes about the benefits of agile neuroscience in market research
The way we conduct certain types of research has significantly changed over the last year, and many researchers and marketers are exploring innovative ways of generating insights. Rebecca Brooks explores one of these methods in detail in her latest article for Forbes, “How Agile Neuroscience Helps Uncover Holistic Consumer Insights.” She covers how we have…
Read MoreLayering market research methodologies for brands
Over the past two months, we’ve released new study data from brands’ projects that tap into emotional engagement and combine this type of behavioral data with other more traditional metrics, such as survey results. To accomplish client goals and provide deep audience understanding, Alter Agents employed several techniques, blended together, to create more holistic consumer…
Read MoreWe team up with Audacy to write about trust for MediaVillage
Earlier this year, we wrapped up a study with Audacy (formerly Entercom) that examined the immersive nature of audio media content, as well as how this type of content connects and engages audiences compared to other media types. We recently teamed up with Audacy to write a piece for MediaVillage on the study and what…
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