Alter Agents Named as 2023 Marketing Research Supplier of the Year 

We are thrilled to announce that Alter Agents has won the title of 2023 Marketing Research Supplier of the Year in The Marketing Research and Insight Excellence Awards, powered by Quirk’s. See our press release below for more details.  ~~~~~~~~~~~~~~~~~~ Alter Agents Named as 2023 Marketing Research Supplier of the Year Full-service, strategic market research…

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We write about in-context testing for Forbes

In Context Testing

In her latest article for Forbes, our CEO Rebecca Brooks underscores the challenge brands face in reaching diverse audiences across digital platforms, stating that “brands are forced to become ‘jack of all trades’ in hopes of reaching their audiences across a multitude of platforms.” The fragmented landscape of social media and other channels demands that…

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We write about the power of adaptive media research for Forbes

In a rapidly evolving shopping landscape, brands need to deeply understand consumer preferences and motivations so they can connect with their audiences. Our CEO Rebecca Brooks writes for Forbes about how the right approach to market research plays a crucial role in uncovering valuable insights in today’s dynamic marketplace. Rebecca covers an approach that Alter…

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New Research: Reframing Gun Safety in America

gun safety alter agents

New Research: Reframing Gun Safety in America   We are pleased to announce the publishing of a new report based on a study we conducted with the Gun Safety Alliance. See the press release below for more information, or view the paper in its entirety here.    ~~~~~~~   Gun Safety Alliance (GSA) Issues A…

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The Future of Shopping Has Arrived, and it’s Augmented Reality

In a new post for their business blog, Alter Agents client Snapchat announced new research finding that “augmented reality (AR) is the perfect medium for brands to provide a seamless shopping experience.” We’re excited to present some of the findings from our study with the platform and partner Publicis Media on how brands and marketers…

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Four Key Tips For Reaching In-Store Shoppers: Our Latest from Total Retail

Reaching target shoppers can be a challenge for many brands. Between heightened competition, economic pressures, and supply chain issues, there are several obstacles between you and winning over consumers. This calls for strategic, targeted marketing informed by solid research. And while the rise of ecommerce and the much-hyped “retail apocalypse” reflect shifting consumer behavior away…

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Why Your Shoppers’ Values Should Matter to Your Brand

As individuals, we each have a “story” that defines us as a person, guides our decision-making and helps us navigate our lives. Stories are also powerful, important tools for brands. They help define their role with their constituents and customers, determine their place in the greater marketplace, and guide the way they present themselves to…

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