Posts by Alter Agents
Alter Agents Named as 2023 Marketing Research Supplier of the Year
We are thrilled to announce that Alter Agents has won the title of 2023 Marketing Research Supplier of the Year in The Marketing Research and Insight Excellence Awards, powered by Quirk’s. See our press release below for more details. ~~~~~~~~~~~~~~~~~~ Alter Agents Named as 2023 Marketing Research Supplier of the Year Full-service, strategic market research…
Read MoreWe write about in-context testing for Forbes
In her latest article for Forbes, our CEO Rebecca Brooks underscores the challenge brands face in reaching diverse audiences across digital platforms, stating that “brands are forced to become ‘jack of all trades’ in hopes of reaching their audiences across a multitude of platforms.” The fragmented landscape of social media and other channels demands that…
Read MoreBrands are safer than they think on podcasts, a joint study by Audacy and Alter Agents finds
Hot off the presses! Our fascinating new study with Audacy reveals that advertising in the podcast medium is safe for brands. Read the news release below (and the linked study!) for more information: ~~~~~~~~~~~~~~~~~~ Brands are safer than they think on podcasts, a joint study by Audacy and Alter Agents finds Study reveals that consumer…
Read MoreWe’re a finalist for Marketing Research Supplier of the Year in the 2023 Quirk’s Awards
We have some exciting news to share! See our press release below about our finalist status in this year’s awards program. ~~~~~ Alter Agents Named as a Finalist in the 2023 Marketing Research and Insight Excellence Awards, powered by Quirk’s Full-service, strategic market research consultancy makes the final round in the Marketing Research Supplier of…
Read MoreMuraling: Our creative, modern approach for robust and vibrant insights
How can you distill all the media, academic, and cultural noise into insights you can use? Alter Agents takes a flexible, creative and strategic approach to Discovery called “Muraling” to ensure the current and evolving climate is reflected in all of our work. Muraling is an iterative process, during which we fully immerse ourselves in…
Read MoreWe write about the power of adaptive media research for Forbes
In a rapidly evolving shopping landscape, brands need to deeply understand consumer preferences and motivations so they can connect with their audiences. Our CEO Rebecca Brooks writes for Forbes about how the right approach to market research plays a crucial role in uncovering valuable insights in today’s dynamic marketplace. Rebecca covers an approach that Alter…
Read MoreWe write for Advertising Week about the power of blended methodologies in market research
Our Chief Research Officer, Heather O’Shea recently wrote a piece for Advertising Week, entitled “Here’s why I doubled down on market research”. In this article, she looks back on the explosion of ‘Big Data’, the rapidly evolving martech landscape and the ways in which many traditional media measurement techniques are declining in validity. “Marketers are…
Read MoreNew Research: Reframing Gun Safety in America
New Research: Reframing Gun Safety in America We are pleased to announce the publishing of a new report based on a study we conducted with the Gun Safety Alliance. See the press release below for more information, or view the paper in its entirety here. ~~~~~~~ Gun Safety Alliance (GSA) Issues A…
Read MoreWe write for Quirk’s about Brand Narcissism and Shopper Promiscuity
We know that the way people shop has changed for good, but market research practices haven’t kept up. By focusing on narcissistic brand metrics, instead of on the consumer, we’re failing to understand today’s consumer. We write about this, including an excerpt from Chapter 12 of our new book, in our latest article for Quirk’s,…
Read MoreThe Future of Shopping Has Arrived, and it’s Augmented Reality
In a new post for their business blog, Alter Agents client Snapchat announced new research finding that “augmented reality (AR) is the perfect medium for brands to provide a seamless shopping experience.” We’re excited to present some of the findings from our study with the platform and partner Publicis Media on how brands and marketers…
Read MoreFour Key Tips For Reaching In-Store Shoppers: Our Latest from Total Retail
Reaching target shoppers can be a challenge for many brands. Between heightened competition, economic pressures, and supply chain issues, there are several obstacles between you and winning over consumers. This calls for strategic, targeted marketing informed by solid research. And while the rise of ecommerce and the much-hyped “retail apocalypse” reflect shifting consumer behavior away…
Read MoreWhy Your Shoppers’ Values Should Matter to Your Brand
As individuals, we each have a “story” that defines us as a person, guides our decision-making and helps us navigate our lives. Stories are also powerful, important tools for brands. They help define their role with their constituents and customers, determine their place in the greater marketplace, and guide the way they present themselves to…
Read More