audio and trust

Earlier this year, we wrapped up a study with Audacy (formerly Entercom) that examined the immersive nature of audio media content, as well as how this type of content connects and engages audiences compared to other media types. We recently teamed up with Audacy to write a piece for MediaVillage on the study and what…

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Many of the behaviors that people have adopted over the past few months will become habits, so brands, retailers and other businesses can stop waiting for things to go back to pre-COVID “normal.” Our CEO Rebecca Brooks writes about how to be proactive for the future when it comes to shopper behaviors in her latest…

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Trust is something that is in short supply and high demand these days. Alter Agents’ marketing communications manager, Clayton Southerly, recently wrote about the importance of consumer trust in light of our year-long research series on consumer anxiety. In his piece, published in AdvertisingWeek360, He cited some of the insights from our study that show…

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