Posts by Alter Agents
We team up with Audacy to write about trust for MediaVillage
Earlier this year, we wrapped up a study with Audacy (formerly Entercom) that examined the immersive nature of audio media content, as well as how this type of content connects and engages audiences compared to other media types. We recently teamed up with Audacy to write a piece for MediaVillage on the study and what…
Read MoreWe write for the American Marketing Association: serving critical audiences
Many business leaders are straddling a variety of employee and customer needs, as individuals are having widely different experiences when it comes to today’s challenges. This can mean that many businesses are having a difficult time navigating a path and finding a balance when it comes to serving important audiences. Our CEO Rebecca Brooks writes…
Read MoreNew study article on Radio World covers our audio study with Entercom
We recently co-authored an article for Radio World, which serves as the definitive source for information on radio technology, radio industry news, and industry management techniques. Our Chief Strategy Officer, Devora Rogers, teamed up with Idil Cakim of Entercom to write an exclusive piece for the publication based on our recent study into how audio…
Read MoreShoppers aren’t going back to “normal” so plan ahead
Many of the behaviors that people have adopted over the past few months will become habits, so brands, retailers and other businesses can stop waiting for things to go back to pre-COVID “normal.” Our CEO Rebecca Brooks writes about how to be proactive for the future when it comes to shopper behaviors in her latest…
Read MoreOur latest study with Snap tracks changes in mobile video consumption
We are excited to announce the results of a recent study we conducted with Snap, Omnicom Media Group and our partners at Immersion on how mobile video consumption and engagement are changing, specifically among millennials and Gen Z. We found some interesting results, which are outlined in the press release below and also in a…
Read MoreNew study with Activision explores impact of advertising on esports audiences
We are excited to announce the results of a recent study we conducted with Activision Blizzard Media and our partners at Immersion on how esports and traditional sports audiences react to advertising. We compared data between the two groups that charted engagement, emotional impact and performance metrics for some interesting results. Full press release on…
Read MoreWe write about consumer trust for Advertising Week
Trust is something that is in short supply and high demand these days. Alter Agents’ marketing communications manager, Clayton Southerly, recently wrote about the importance of consumer trust in light of our year-long research series on consumer anxiety. In his piece, published in AdvertisingWeek360, He cited some of the insights from our study that show…
Read MoreConsumer fear and anxiety 2021: Alter Agents two-part webinar series
We are excited to announce that we’ve released the third and final wave of our research on consumer fear and anxiety in our new paper: “Facing Fear: Overcoming Consumer Anxiety.” Using our latest data collected in late 2020, combined with findings from late 2019 and summer 2020, we are able to provide a unique perspective…
Read MoreNew data shows audio content drives consumer trust and engagement
We are excited to announce the results of a recent study we conducted with Entercom and our partners at Immersion on how audiences engage and connect with audio media content. Entercom is presenting some of the results at the renowned CES Show virtually this week. Please see the full press release below for more information. …
Read MoreWhat should brands and retailers focus on this holiday season?
It’s hard to know where to turn this season as so much has happened over the past few months, including a strong social justice movement that spurred many businesses to take a second look at their messaging, strategies, and even their brand names. Our Chief Strategy Officer, Devora Rogers, writes about how brands should go…
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