Case Study: Uncovering the power of augmented reality with Snapchat

Snap and Alter Agents Case Study

Multiple, multimodal studies uncover deep insights into AR’s impact on consumer behavior, and engagement opportunities for brands Download the case study here: “Alter Agents are one of our preferred research partners because they are extremely client-focused and passionate about their client’s business and this shows up in the way they engage us. They are always…

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Alter Agents Named as 2023 Marketing Research Supplier of the Year 

We are thrilled to announce that Alter Agents has won the title of 2023 Marketing Research Supplier of the Year in The Marketing Research and Insight Excellence Awards, powered by Quirk’s. See our press release below for more details.  ~~~~~~~~~~~~~~~~~~ Alter Agents Named as 2023 Marketing Research Supplier of the Year Full-service, strategic market research…

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We write about in-context testing for Forbes

In Context Testing

In her latest article for Forbes, our CEO Rebecca Brooks underscores the challenge brands face in reaching diverse audiences across digital platforms, stating that “brands are forced to become ‘jack of all trades’ in hopes of reaching their audiences across a multitude of platforms.” The fragmented landscape of social media and other channels demands that…

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We write about the power of adaptive media research for Forbes

In a rapidly evolving shopping landscape, brands need to deeply understand consumer preferences and motivations so they can connect with their audiences. Our CEO Rebecca Brooks writes for Forbes about how the right approach to market research plays a crucial role in uncovering valuable insights in today’s dynamic marketplace. Rebecca covers an approach that Alter…

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New Research: Reframing Gun Safety in America

gun safety alter agents

New Research: Reframing Gun Safety in America   We are pleased to announce the publishing of a new report based on a study we conducted with the Gun Safety Alliance. See the press release below for more information, or view the paper in its entirety here.    ~~~~~~~   Gun Safety Alliance (GSA) Issues A…

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The Future of Shopping Has Arrived, and it’s Augmented Reality

In a new post for their business blog, Alter Agents client Snapchat announced new research finding that “augmented reality (AR) is the perfect medium for brands to provide a seamless shopping experience.” We’re excited to present some of the findings from our study with the platform and partner Publicis Media on how brands and marketers…

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