Alter Agents Explores Sports Fandom with Snapchat

By Roxanne Benoun and Lauren Cline In a new post for their business blog, Snapchat announced that “Sports fandom is back” after the pandemic cancelled games and matches for months and left fans out of stadiums and ballparks. We’re excited to present some of the findings from our study with the platform on the nature…

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How We Ensure Your Insights Are Grounded in Good Data

By Ryan Palmer and Taryn Akiyoshi Any market research firm with a quantitative research program will tell you that data quality is paramount – we can’t deliver sound, actionable insights if the data underpinning our analysis is bad. As online respondents have become more savvy to the incentive game, those who are unqualified to take…

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Alter Agents Launches New Shopper Influence Research Program

Today’s shoppers have limitless options and information at their fingertips, and they’re taking advantage of that power. They don’t need to rely on what they already know for their purchase decisions anymore, and that has a terrifying implication for marketers: Brand loyalty is rapidly losing relevance.   We conducted a fresh shopper study in 2021…

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We write about “impulsive” shopping for AdvertisingWeek

We all know one thing: shopping has been disrupted significantly over the past year and a half. This disruption has actually been evolving for quite some time and now, more than ever, advertisers and marketers need to keep up. Our Marketing Communications Manager, Clayton Southerly, wrote about a few aspects of this reality in his…

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Looking beyond “recovery” for future business success

The pandemic has hurt, interrupted, and challenged us in ways we could have never predicted, not only personally, but in the way we do business. It has forced us to learn and adapt, and our CEO Rebecca Brooks says in her latest article for Forbes that the “time and place” before the pandemic began are…

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New Trends Forecast from Alter Agents: Hyper-disruption

When COVID-19 arrived in 2020 and started turning the world upside down, consumers significantly shifted their buying behavior. Entire industries had to adapt rapidly because the rules set by consumers, governments, and common sense changed.   We’ve dubbed that rapid wholesale change “hyper-disruption.” It’s change so big and so fast that staying on top of…

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Layering market research methodologies for brands

Over the past two months, we’ve released new study data from brands’ projects that tap into emotional engagement and combine this type of behavioral data with other more traditional metrics, such as survey results. To accomplish client goals and provide deep audience understanding, Alter Agents employed several techniques, blended together, to create more holistic consumer…

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We team up with Audacy to write about trust for MediaVillage

audio and trust

Earlier this year, we wrapped up a study with Audacy (formerly Entercom) that examined the immersive nature of audio media content, as well as how this type of content connects and engages audiences compared to other media types. We recently teamed up with Audacy to write a piece for MediaVillage on the study and what…

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