Posts by Alter Agents
Visiting partners and clients in Beantown: Our latest trip to Boston
She met with a couple of market research industry partners while in the area, mapping out how Alter Agents’ areas of expertise could complement and enhance existing services. We have found that getting on the same page with important partnerships like this is best done in person, as new avenues and approaches are uncovered during…
Read MoreHow do we activate research in the age of technology?
As market research consultants, many of us wonder what happens to the data we uncover. How is it activated at our client companies to improve outcomes? This is not a new concern, but it is one that is changing in scope as technology takes a front seat. Our CEO, Rebecca Brooks, writes more about this…
Read MoreWhat does a new focus on privacy mean for marketers? We address on MediaPost’s blog.
Concerns about privacy and security of personal data are on the rise, becoming even more apparent recently as Apple announced several new upcoming changes to its operating system. Ranging from a single login to reduce personal data collection to removing the ability for app developers to access certain user information, the changes are significant. We…
Read MoreWe write for MarTech Advisor about the New Reality for Shoppers
“Brands are facing increasing tension between tech-driven consumer conveniences and the need to start approaching their target audiences differently from the outset. What needs to change in marketing research and the way we understand shoppers in this new reality? Rebecca Brooks, Founder and CEO, Alter Agents, has the answers.” She writes about this in-depth for…
Read MoreAs seen on Forbes: Brand Building in the Age of Convenience
Technology is transforming the way people shop and their expectations when it comes to brand experience. How can brands keep up with this new reality? Our CEO Rebecca Brooks writes about the tension between technology and branding in her latest article on Forbes. Fierce retail competition, technology-driven conveniences and the desire for barrier-free shopping are…
Read MoreTalking Brand Category at the Insights Association NEXT Conference in Chicago
Our CEO Rebecca Brooks is heading to Chicago this week to speak at the Insights Association NEXT Conference, an event that was developed for leaders from the market research and consumer insights industry. This year’s theme centers around transforming the path to insights, with a focus on real-world applications of technology that can positively impact…
Read MoreWe address customer journeys for Nielsen’s Visual IQ
Rebecca’s advice is to shift focus away from the brand and prioritize the needs of shoppers, a necessary move in the face of the promiscuous shopper, decline of brand loyalty and a wide variety of purchase paths. This shifting landscape offers real opportunities to those who are willing to adapt. As consumers become more promiscuous…
Read MoreWe talk WIRe, our business model and brand research futures on the HappyMR podcast
We sat down with Jamin Brazil of HappyMR at last month’s IIeX conference to chat about some of the things we have going on at Alter Agents. Our CEO, Rebecca Brooks, took some time to dive into her involvement with Women in Research (WIRe), how we approach research partnerships and some of the new projects…
Read MoreOn the AMA blog: Busy Lives Affect How We Shop
There’s no doubt we’re all busier than ever before. How is this affecting purchase behaviors? How should brands reposition to accommodate this reality? Rebecca Brooks dives into this issue in her latest article for the American Marketing Association’s Marketing News blog in an article called “No Rest for the Weary Shopper.” In the article she…
Read MoreBlockbuster, Kombucha and some clean mountain air: connecting with colleagues and clients in Oregon
Like me, I’m sure there are people you’ve worked with for months and even years and never met in person. In a world that connects us so well digitally, the need for face-to-face interactions has taken a back seat. We have forgotten how vitally important it is to have this kind of rare time together.…
Read More