Devora Rogers

We were so pleased to announce this news earlier today! Please join us in welcoming Devora to our team. See the official press release below: Devora Rogers Joins Market Research Firm Alter Agents as Chief Strategy Officer Experienced market research executive to lead strategic business growth and research and development. Los Angeles, CA – 15…

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Mike Dickerson writes about the need to use segmentation to analyze current consumer behavior in his latest article article for the American Marketing Association. More products and more information than ever before are available to consumers, while retailers (especially large online ones, like Amazon) are taking advantage of the ever increasing amount of consumer data…

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What does it mean to be a full-service market research consultancy? For us, it means a way of reimagining the way we work internally and with our clients to create a collaborative environment focused on insights. We do our best work when we are in an active partnership with our clients – being involved in…

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How do we activate research in the age of technology

As market research consultants, many of us wonder what happens to the data we uncover. How is it activated at our client companies to improve outcomes? This is not a new concern, but it is one that is changing in scope as technology takes a front seat. Our CEO, Rebecca Brooks, writes more about this…

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