Posts by Alter Agents
What we shared at IIEX North America about delivery platforms and consumer choice
At this year’s IIEX North America 2026, our Chief Research Officer Heather O’Shea joined Uber’s David Iudica on stage to unpack how restaurant decisions are changing in a world shaped by delivery platforms, compressed decision timelines and endless consumer choice. The session, “The $100B Delivery Funnel: How Uber Eats Shapes Choice,” explored findings from a…
Read MoreIntroducing our new podcast – Change Agents: Inside Modern Insights
Alter Agents launches Change Agents: Inside Modern Insights, a podcast exploring how insights challenge assumptions and drive real change in business and brand strategy.
Read MoreWhen B2B decisions aren’t as rational as we think: Devora Rogers writes for MarketingProfs
Devora Rogers reveals why B2B decisions aren’t purely rational, shaped by internal alignment, credibility and organizational dynamics.
Read MoreDevora Rogers joins the Networking and Marketing Made Simple Podcast
Our Chief Strategy Officer, Devora Rogers, recently joined Scott Aaron on the Networking and Marketing Made Simple podcast to talk about how consumer insights are shaping how some of the world’s largest brands understand and influence shopper behavior. In the conversation, Devora shared how her career evolved at the intersection of technology, entertainment and research.…
Read MoreFrom muraling to market research: How insight really takes shape
By Devora Rogers, Chief Strategy Officer I was getting ready for a team conversation about something we call ‘muraling’ when I looked the word up, kind of as a grounding exercise. Muraling is a technique we use at Alter Agents, and I was curious about what Google had to say about it. I expected to…
Read MorePress Release: New study with Snap shows half of Gen Z car buyers made their last vehicle purchase online
Half of Gen Z car buyers made their last vehicle purchase online, new Snap, Alter Agents and Havas Media Network study finds Global research shows 9 in 10 shoppers now rely on digital sources, with social, creators and AR reshaping how cars are discovered and bought Los Angeles – December 10, 2025 – New global…
Read MorePress release: Augmented reality is transforming word-of-mouth marketing
Snap, Tinuiti, and Alter Agents find that augmented reality is transforming word-of-mouth marketing Study examines the digital evolution of consumer decision-making and word-of-mouth influence, driven by AR and social media content Los Angeles, CA — February 20, 2025 — Word-of-mouth marketing, long considered one of the most trusted drivers of consumer decisions, has entered the…
Read MorePress release: New study with Upworthy shows the power of positivity
Consumers seek uplifting content amid growing digital negativity, according to Upworthy and Alter Agents study New research shows that brands can foster loyalty and drive purchase behavior by sharing positive content Los Angeles, CA – 12 February 2025 – Upworthy, a media brand dedicated to sharing the best of humanity through storytelling, and Alter Agents,…
Read MorePress release: Spotlight on Older White Americans’ fear and distrust
Older White Americans are struggling with fear and distrust, Alter Agents study finds New white paper explores rising pessimism and its potential societal impacts, offering insights into how to foster a more resilient, inclusive future Los Angeles, CA – 20 November 2024 – Alter Agents, a full-service market research consultancy, has released a new white…
Read MoreWe write for Forbes about brand opportunities in a “divided” ecosystem
Even in an environment that seems irrevocably divided, our latest research shows opportunities for finding common ground. In her latest article for Forbes, our CEO Rebecca Brooks writes about some of the findings from our new study and how brands can nurture their audiences. The piece, titled “Bridging the ‘Divide’: How Brands Can Foster Unity…
Read MoreWe write for Radio World about why audio rituals equal brand opportunity
Capturing audience attention can be difficult, but our research with Audacy showed that there are points during an audio listener’s day that they are more engaged—opening up critical opportunities for brands. Our CSO Devora Rogers co-authored an article with Idil Cakim, formerly with Audacy, about the study for Radio World, called “New Study Underscores Audio’s…
Read MoreFinding the right balance: values, value, and joy in consumer connections
Brands may be struggling with how to connect with consumers as American sentiment continues to evolve. Our research found some clear preferences, which our CSO Devora Rogers covered in her most recent article for Quirk’s, “Values vs. value: How joy can improve a brand’s relationship with its consumers.” In her article, Devora explores the tension…
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