Posts by Alter Agents
Press release: Augmented reality is transforming word-of-mouth marketing
Snap, Tinuiti, and Alter Agents find that augmented reality is transforming word-of-mouth marketing Study examines the digital evolution of consumer decision-making and word-of-mouth influence, driven by AR and social media content Los Angeles, CA — February 20, 2025 — Word-of-mouth marketing, long considered one of the most trusted drivers of consumer decisions, has entered the…
Read MorePress release: New study with Upworthy shows the power of positivity
Consumers seek uplifting content amid growing digital negativity, according to Upworthy and Alter Agents study New research shows that brands can foster loyalty and drive purchase behavior by sharing positive content Los Angeles, CA – 12 February 2025 – Upworthy, a media brand dedicated to sharing the best of humanity through storytelling, and Alter Agents,…
Read MorePress release: Spotlight on Older White Americans’ fear and distrust
Older White Americans are struggling with fear and distrust, Alter Agents study finds New white paper explores rising pessimism and its potential societal impacts, offering insights into how to foster a more resilient, inclusive future Los Angeles, CA – 20 November 2024 – Alter Agents, a full-service market research consultancy, has released a new white…
Read MoreWe write for Forbes about brand opportunities in a “divided” ecosystem
Even in an environment that seems irrevocably divided, our latest research shows opportunities for finding common ground. In her latest article for Forbes, our CEO Rebecca Brooks writes about some of the findings from our new study and how brands can nurture their audiences. The piece, titled “Bridging the ‘Divide’: How Brands Can Foster Unity…
Read MoreWe write for Radio World about why audio rituals equal brand opportunity
Capturing audience attention can be difficult, but our research with Audacy showed that there are points during an audio listener’s day that they are more engaged—opening up critical opportunities for brands. Our CSO Devora Rogers co-authored an article with Idil Cakim, formerly with Audacy, about the study for Radio World, called “New Study Underscores Audio’s…
Read MoreFinding the right balance: values, value, and joy in consumer connections
Brands may be struggling with how to connect with consumers as American sentiment continues to evolve. Our research found some clear preferences, which our CSO Devora Rogers covered in her most recent article for Quirk’s, “Values vs. value: How joy can improve a brand’s relationship with its consumers.” In her article, Devora explores the tension…
Read MoreWe write for Quirk’s about our in-context testing research with TikTok
As brands increasingly look to platforms like TikTok to reach new audiences, understanding user preferences is crucial for crafting effective ad strategies. Our Chief Strategy Officer, Devora Rogers, wrote for Quirk’s about our research with TikTok in an article titled “What do TikTok users want from advertisers? We used in-context testing to find out.” The…
Read MoreAnnouncing our newest team members (and promotions!)
Alter Agents hires new staff and promotes current employees Award-winning market research consultancy bolsters team with new insights and data professionals and structure for its growing client base Alter Agents, a full-service market research consultancy, has expanded its team of researchers and promoted several existing staff members. With the new additions and promotions, the award-winning…
Read MoreWe write for Forbes about using AI in a human-centered industry, market research
In her latest article for Forbes, our CEO Rebecca Brooks writes about what many of us are grappling with: how to address the elephant in the room that is AI. In this piece, called “AI considerations for people-centered companies in human-centered industries,” she writes about the importance of prioritizing existing values and knowing where you…
Read MoreOur research with Snapchat illustrates the powerful impact of AR on sustainability
We were thrilled to unveil this study with Snap. Read on below for the full press release, or check out more about the research on the Snap blog. ~~~~~~~~~~~~~~~ Snapchat and Alter Agents research illustrates the powerful impact of augmented reality on sustainability Study finds that AR delivers more sustainable shopping experiences for consumers, profitability…
Read MoreWe write for HR Executive about creating a collaborative culture
Our Chief Research Officer, Heather O’Shea, recently wrote for HR Executive about some of our first-hand experiences with a completely remote workforce. In the article, called “3 ways to craft a culture of collaboration in remote work models,” she covers trends surrounding work models, as well as some actionable ways to create a culture that…
Read MoreConnection and shared experiences are having a moment: What do brands need to know?
By Devora Rogers, Chief Strategy Officer, Alter Agents This month I traveled to San Antonio, Texas to experience the eclipse and what was supposed to be four minutes of totality. Due to cloud cover, we got less than that but it was still amazing to be among family, friends and strangers – all talking about…
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