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Case Study: How TikTok and Alter Agents pinpoint awareness, consideration and conversion

By Alter Agents | Mar 12, 2026
Background TikTok is a leading destination for short-form mobile video, built to inspire creativity and bring joy. As the platform has become an increasingly influential part of the consumer journey, ...
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Press release: Alter Agents study finds consumer sentiment shifting

Welcoming two new members to our team

The future of work: Why return-to-office mandates miss the mark

Press release: Spotlight on Older White Americans’ fear and distrust

We write for Forbes about brand opportunities in a “divided” ecosystem

Finding the right balance: values, value, and joy in consumer connections

Announcing our newest team members (and promotions!)

Is American sentiment shifting again?

We write for HR Executive about creating a collaborative culture

Connection and shared experiences are having a moment: What do brands need to know?

Alter Agents Named as 2023 Marketing Research Supplier of the Year 

We’re a finalist for Marketing Research Supplier of the Year in the 2023 Quirk’s Awards