Posts by Alter Agents
Are Your Customers in a Trust Recession? Devora Rogers Writes for Research World
Consumer trust is shifting. Learn how economic strain and tech disruption are reshaping brand trust — and what brands can do to win cautious shoppers back.
Read MoreSmartly global brand tracker: A structured approach to measuring and strengthening brand position
Learn how Smartly used a global brand tracker to measure brand perception, benchmark competitors and strengthen brand positioning.
Read MoreThe “trust recession”: How shoppers navigate uncertainty
What is the trust recession? Discover how uncertainty is influencing who consumers trust, what they buy and what they expect from brands.
Read MoreAlter Agents Named to Inc.’s 2026 Best Workplaces List
Annual list recognizes the businesses that set the standard for workplace success and awards excellence in company culture
Read More90% of teens question the information they see online, new Snapchat and Alter Agents study finds
New Snapchat and Alter Agents research finds teens question information online, balancing skepticism, technology use and real-world relationships.
Read MoreCase Study: How TikTok and Alter Agents pinpoint awareness, consideration and conversion
TikTok and Alter Agents decoded full-funnel success by analyzing how 7,350 users respond to specific creative elements. The study shows how humor sparks awareness, while demos and creator-led storytelling drive consideration and conversion. These insights provide a strategic roadmap for brands to optimize impact across the TikTok journey.
Read MoreNew research from Snapchat and Alter Agents reveals social media drives telecom decisions, with 55% of Snapchatters purchasing after seeing an ad
Study explores how Gen Z and Millennials navigate the telecommunications path to purchase, highlighting the role of life milestones and creator influence in driving carrier switching
Read MoreCase Study: Decoding the modern restaurant path to purchase with Uber Eats
Uber Eats and Alter Agents decoded the modern restaurant path to purchase using multimodal research. The study reveals how delivery platforms have transformed discovery and decision-making into fast, compressed moments. These insights provide a new framework for brands to influence consumer choice in an on-demand economy.
Read MoreCase Study: How creators drive purchase behavior: A cross-platform study from Whalar and Alter Agents
Whalar and Alter Agents decoded how creators drive purchase behavior across social platforms. The study found that 72% of followers buy based on creator trust, highlighting the need for authenticity over high production. This research offers a data-backed playbook for brands to build loyalty and influence in the $250B creator economy.
Read MoreCase Study: Alter Agents and Screenvision tap into the power of agile neuroscience to measure cinema advertising’s emotional resonance
Alter Agents and Screenvision used agile neuroscience to measure the emotional power of cinema ads. Biometric data revealed immersion levels 1.2x higher than benchmarks, driving significant gains in brand favorability and intent. The study validates cinema as a distraction-free, high-impact environment for emotional storytelling.
Read MoreWhen AI starts shopping for us: Rebecca Brooks writes for Forbes
Alter Agents CEO Rebecca Brooks recently published a new Forbes article exploring a fast-emerging idea in retail: “agentic commerce,” where AI agents handle shopping on our behalf for everything from groceries to gifts. It’s a future that promises convenience, but Rebecca argues that it risks overlooking something essential about why people shop in the first…
Read MoreMission Matters podcast: Devora Rogers on turning data into growth
Our Chief Strategy Officer, Devora Rogers, recently joined Adam Torres on the Mission Matters podcast for a candid conversation about how brands can use consumer research to unlock growth and stay connected to their audiences. Devora opens the discussion by sharing the unexpected path that brought her from early work in radio and TV (including…
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