Posts by Alter Agents
Case Study: How TikTok and Alter Agents pinpoint awareness, consideration and conversion
TikTok and Alter Agents decoded full-funnel success by analyzing how 7,350 users respond to specific creative elements. The study shows how humor sparks awareness, while demos and creator-led storytelling drive consideration and conversion. These insights provide a strategic roadmap for brands to optimize impact across the TikTok journey.
Read MoreNew research from Snapchat and Alter Agents reveals social media drives telecom decisions, with 55% of Snapchatters purchasing after seeing an ad
Study explores how Gen Z and Millennials navigate the telecommunications path to purchase, highlighting the role of life milestones and creator influence in driving carrier switching
Read MoreCase Study: Decoding the modern restaurant path to purchase with Uber Eats
Uber Eats and Alter Agents decoded the modern restaurant path to purchase using multimodal research. The study reveals how delivery platforms have transformed discovery and decision-making into fast, compressed moments. These insights provide a new framework for brands to influence consumer choice in an on-demand economy.
Read MoreCase Study: How creators drive purchase behavior: A cross-platform study from Whalar and Alter Agents
Whalar and Alter Agents decoded how creators drive purchase behavior across social platforms. The study found that 72% of followers buy based on creator trust, highlighting the need for authenticity over high production. This research offers a data-backed playbook for brands to build loyalty and influence in the $250B creator economy.
Read MoreCase Study: Alter Agents and Screenvision tap into the power of agile neuroscience to measure cinema advertising’s emotional resonance
Alter Agents and Screenvision used agile neuroscience to measure the emotional power of cinema ads. Biometric data revealed immersion levels 1.2x higher than benchmarks, driving significant gains in brand favorability and intent. The study validates cinema as a distraction-free, high-impact environment for emotional storytelling.
Read MoreWhen AI starts shopping for us: Rebecca Brooks writes for Forbes
Alter Agents CEO Rebecca Brooks recently published a new Forbes article exploring a fast-emerging idea in retail: “agentic commerce,” where AI agents handle shopping on our behalf for everything from groceries to gifts. It’s a future that promises convenience, but Rebecca argues that it risks overlooking something essential about why people shop in the first…
Read MoreMission Matters podcast: Devora Rogers on turning data into growth
Our Chief Strategy Officer, Devora Rogers, recently joined Adam Torres on the Mission Matters podcast for a candid conversation about how brands can use consumer research to unlock growth and stay connected to their audiences. Devora opens the discussion by sharing the unexpected path that brought her from early work in radio and TV (including…
Read MoreBeyond the clichés: what Gen Z really wants from brands
In her latest article for Advertising Week entitled Beyond the clichés: What Gen Z really wants from brands, our Chief Research Officer Heather O’Shea explores what today’s most talked-about generation truly values and how brands can build real connection with them. Heather wrote the piece following her session at Advertising Week New York, where she…
Read MoreOn the road again: Where we’ve been sharing insights this fall
This season has been a busy one for our team, with Alter Agents presenting on stages across the globe (from London to Prague to New York) sharing new thinking on behavioral science, creativity, and the values shaping the next generation of consumers. Exploring behavioral science at MRS London At the Market Research Society’s Behavioural Science…
Read MoreInside the research that moves marketing forward
Our Chief Research Officer, Heather O’Shea, recently joined the Digital Marketing Institute’s Ahead of the Game podcast for a practical discussion about how modern insights teams partner with brands to solve real business problems. Heather kicks off the discussion with a look at the work behind the work as a CRO, including guiding our team…
Read MoreFinding balance in uncertain times
In her latest article for Forbes, How Small Businesses Can Weather Economic Highs And Lows, our CEO Rebecca Brooks reflects on the lessons she’s learned over 15 years of leading Alter Agents through both growth and uncertainty. She shares practical advice on how small businesses can stay resilient by balancing caution with courage: staying lean,…
Read MorePress release: Snapchat, Havas Media Network, and Alter Agents study finds 86% of parents shop online with their children
Snapchat, Havas Media Network, and Alter Agents study finds 86% of parents shop online with their children Global survey shows that becoming a parent increases social media use, turning platforms into vital resources for connection, community, and purchase decisions Los Angeles, CA – September 16, 2025 – Parents now make up 41% of the global…
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