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Market Research

Most Recent Post | Market Research

Segmentation research can be a road to powerful insights

By Alter Agents | Sep 22, 2023
Segmentation research is a powerful tool, but it suffers from past negative associations. Our Chief Innovation Officer, Michelle Castle, and Chief Analytics Officer, Casey Willard, write about how to address ...
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We write about the power of adaptive media research for Forbes

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We write for Greenbook about leaving behind brand narcissism

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Mar 13 2023

We write for Advertising Week about the power of blended methodologies in market research

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