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Market Research

Most Recent Post | Market Research

New research from Snapchat and Alter Agents reveals social media drives telecom decisions, with 55% of Snapchatters purchasing after seeing an ad

By Alter Agents | Mar 11, 2026
Study explores how Gen Z and Millennials navigate the telecommunications path to purchase, highlighting the role of life milestones and creator influence in driving carrier switching   LOS ANGELES — ...
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More Posts

Apr 17 2025

Practical lessons in research and resilience: Devora Rogers on The Strategy Sessions podcast

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Mar 20 2025

We talk brand promiscuity, attribution myths, and modern research on the Right About Now podcast

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AR marketing

Feb 20 2025

Press release: Augmented reality is transforming word-of-mouth marketing

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Nov 20 2024

Press release: Spotlight on Older White Americans’ fear and distrust

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Nov 18 2024

We write for Forbes about brand opportunities in a “divided” ecosystem

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Radio World

Nov 1 2024

We write for Radio World about why audio rituals equal brand opportunity

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