Market Research

Most Recent Post | Market Research

New research from Snapchat and Alter Agents reveals social media drives telecom decisions, with 55% of Snapchatters purchasing after seeing an ad

By Alter Agents | Mar 11, 2026
Study explores how Gen Z and Millennials navigate the telecommunications path to purchase, highlighting the role of life milestones and creator influence in driving carrier switching   LOS ANGELES — ...
Read More

More Posts

On the road again: Where we’ve been sharing insights this fall

Read More →

Inside the research that moves marketing forward

Read More →

Asking better questions: Devora Rogers on decoding the real reasons people buy

Read More →

What brands need to know about consumer behavior during economic uncertainty, according to our Forbes article

Read More →

New study with Screenvision: Cinema’s power for deeper consumer connections

Read More →

Press release: Alter Agents study finds consumer sentiment shifting

Read More →