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Market Research

Most Recent Post | Market Research

New research from Snapchat and Alter Agents reveals social media drives telecom decisions, with 55% of Snapchatters purchasing after seeing an ad

By Alter Agents | Mar 11, 2026
Study explores how Gen Z and Millennials navigate the telecommunications path to purchase, highlighting the role of life milestones and creator influence in driving carrier switching   LOS ANGELES — ...
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Market Research methodologies

May 9 2024

We write for Forbes about updating market research methodologies

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We write for Forbes about having confidence in your data

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advertising week

Mar 7 2024

AdvertisingWeek: How to effectively plan for streaming advertising

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Snap and Alter Agents Case Study

Feb 22 2024

Case Study: Uncovering the power of augmented reality with Snapchat

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Audacy Case STudy

Feb 21 2024

Case Study: Exploring “Audio Rituals” with Audacy

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Forbes multimodal

Feb 8 2024

We write for Forbes about the benefits of multimodal research

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