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Market Research

Most Recent Post | Market Research

New research from Snapchat and Alter Agents reveals social media drives telecom decisions, with 55% of Snapchatters purchasing after seeing an ad

By Alter Agents | Mar 11, 2026
Study explores how Gen Z and Millennials navigate the telecommunications path to purchase, highlighting the role of life milestones and creator influence in driving carrier switching   LOS ANGELES — ...
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More Posts

Nov 16 2023

Our newest study with Snapchat: “Real Relationships, Real Impact”

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In Context Testing

Nov 9 2023

We write about in-context testing for Forbes

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Nov 6 2023

Brands are safer than they think on podcasts, a joint study by Audacy and Alter Agents finds

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Sep 22 2023

Segmentation research can be a road to powerful insights

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Sep 22 2023

Evolving Market Research: A Lesson from Pew Research Center

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Muraling example Alter Agents

Aug 21 2023

Muraling: Our creative, modern approach for robust and vibrant insights

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