Marketing

Most Recent Post | Marketing

Steps Your Brand Can Take to Win Over Competitors’ Customers

By Alter Agents | Jun 1, 2022

Expanding your brand’s market share isn’t easy. If you’re trying to win new customers while keeping your own, you need customized marketing strategies for different shopper personas to be effective. ...

Apr 4 2022

New Book from Alter Agents Gives Brands a Powerful New Approach to Understanding and Winning Customers

Mar 31 2022

Where Should Social Media Fit in Your Brand’s Marketing Strategy?

Feb 23 2022

How Shoppers Choose CPG Products

Jan 25 2022

Why Adaptability Is Crucial For Meeting Shopper Expectations

Jan 12 2022

Consumers Seek Comfort & Certainty in Holiday Spending

Nov 4 2021

Is Your Marketing in the Right Place at the Right Time?

Our book is out now! Read the first chapter.