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Marketing

Most Recent Post | Marketing

Advertising Week article

Why expertise matters in qualitative research for media buying

By Alter Agents | Mar 24, 2025
The media buying and planning landscape is more complex than ever. With digital channels multiplying, ad tech advancing, and agency structures shifting, understanding how media decisions are made is critical ...
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More Posts

Advertising Week article

Mar 24 2025

Why expertise matters in qualitative research for media buying

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Feb 13 2025

Press release: New study with Upworthy shows the power of positivity

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Advertising Week

Aug 8 2024

We write for Advertising Week about mid-funnel customer strategies

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Tiktok content study

May 28 2024

Variety is the “spice of content” according to our latest study with TikTok

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advertising week

Mar 7 2024

AdvertisingWeek: How to effectively plan for streaming advertising

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Jun 20 2023

Neuroscience can uncover attention metrics for advertisers

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