The Intersection of Technology Apps and Grocery Purchases
43 percent of Millennials report using some kind of mobile app to grocery shop.
The evolution of shopping apps proves to be the biggest growth trend with Millennials and their grocery shopping behaviors. According to data collected from our Shopper STAT study, which interviews 1,000 grocery shoppers each week, 43 percent of Millennials report using some kind of mobile app to grocery shop – either to help them prepare a list, search for coupons or check for store sales ahead of shopping. The growth of shopping apps is staggering and continues to be on an upward cycle.
So, why is it important that grocers seize this shift in the consumer relationship from shopper’s loyalty cards to apps and other services?
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