First round of released findings reveal a fine line between personalization and privacy.

FISHKILL, N.Y., Sept. 19, 2016 /PRNewswire/ — Virtual Incentives has released the first round of data from a new research study on consumer perceptions and preferences surrounding incentives. The study, formally called “Incentive Research Paper” also explored how the incentive itself impacts brand perceptions, while studying influencers like gender, age, income levels and political affiliation. Alter Agents designed the study and provided analysis; Voxpopme provided video answers technology to video capture and analytics technology; and MindField Online supplied programming and sample for the research project.

Jonathan Price, CEO of Virtual Incentives, said, “The information we gathered for this study is vital in helping brands make informed decisions when it comes to incentivizing their target audiences. After all, we want the reward or incentive moment to truly resonate and create an engaging moment with the recipient – that means we need to be educated on what different consumer groups are really looking for when it comes to incentives.”

Data surrounding reward personalization revealed insights in to just how accustomed and willing consumers are in having personal information used in conjunction with incentive delivery.

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