Although the craze of Black Friday and Cyber Monday are past, holiday shopping behaviors are still under scrutiny by many brands and marketers that want to reach their target audiences during this competitive retail season. Angela Woo writes about what to expect from shoppers as 2018 comes to a close in her latest piece on Forbes.

In the article, she covers some best practices that retailers should consider, depending on their model, from brick-and-mortar to ecommerce. For physical storefronts, she recommends finding a niche and focusing on experience for their shoppers. For online merchants, it will be important to focus on shipping discounts in order to compete with Amazon, which is offering free shipping even without a Prime membership this season.

But really diving into shopping behaviors means we can’t ignore the rise in mobile shopping – “projected to grow tremendously by 32.6%, representing 44% of all e-commerce spending over the holiday.” From shopping apps to mobile site shopping, its vital that retailers create an easy-to-use customer experience to avoid consumer frustrations.

The long and short of it is that consumers will be cross-channel shopping this year, so retailers should be ready with a solid strategy: in-store, online and mobile. Angela says: “So, whether from the comfort of your phone or under the lights of the holiday storefronts, let the holiday shopping begin!”

For the complete article visit: https://www.forbes.com/sites/forbesagencycouncil/2018/12/05/how-will-consumers-shop-for-the-holidays-this-year/#41447e9d38b3