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Brand Strategy

Most Recent Post | Brand Strategy

Finding clarity in chaos: Rebecca Brooks shares leadership strategies in Forbes

By Alter Agents | May 30, 2025
The ups and downs all around us cause unique challenges for business leaders. Our CEO Rebecca Brooks explores how to navigate these turbulent times in her latest Forbes article, “Business ...
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More Posts

May 30 2025

Finding clarity in chaos: Rebecca Brooks shares leadership strategies in Forbes

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Mar 20 2025

We talk brand promiscuity, attribution myths, and modern research on the Right About Now podcast

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Sparking joy

Oct 30 2024

Finding the right balance: values, value, and joy in consumer connections

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In Context Testing

Nov 9 2023

We write about in-context testing for Forbes

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Nov 13 2022

View Our Three-Part Webinar Series on Shopper Promiscuity

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Oct 22 2022

Shifting your brand tracker for better insights

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