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Market Research

Most Recent Post | Market Research

New research from Snapchat and Alter Agents reveals social media drives telecom decisions, with 55% of Snapchatters purchasing after seeing an ad

By Alter Agents | Mar 11, 2026
Study explores how Gen Z and Millennials navigate the telecommunications path to purchase, highlighting the role of life milestones and creator influence in driving carrier switching   LOS ANGELES — ...
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Four Things You Need to Know About Your Customers

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Why Brand Narcissism is a Threat to Your Business

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Why Your Brand Needs to Constantly Innovate to Win Customers

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Mar 15 2022

Balancing Personalization & Privacy for Shoppers on Social Media

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Mar 8 2022

Who Uses Social Media on Their Path to Purchase?

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Alter Agents shopper research on dog treats featured image

Feb 9 2022

How Dog Owners Buy Treats & Supplements

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