Facing Fear: The Gender Confidence Gap Webinar

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Facing Fear: The Gender Confidence Gap Webinar

The gender gap was big enough before 2020, but the last year did us no favors. The forces affecting Americans, including the pandemic, unequal economic turmoil, political strife, an ongoing struggle for racial justice, and income disparities – take a particularly hard toll on women. What’s more, mothers bear the brunt of those headwinds most of all. Join us for a session exploring exclusive data from the final edition of our series on consumer anxiety, focusing on the gender confidence gap and the current challenges that parents and families face.

Data was collected for this research just before the pandemic in December 2019, again in June 2020, and just after the US election in November 2020 – revealing the tremendous impact the last year had on the American psyche, particularly through the lens of gender and family. Brands and organizations need to adapt to a new reality and changing needs to maintain authentic, trusting and engaged relationships with their employees and consumers.

This webinar, presented by Alter Agents CEO Rebecca Brooks, CSO Devora Rogers, and Marketing Communications Manager Clayton Southerly dives into our major findings:

  • The COVID Economy’s impact on men and women is strikingly uneven, with men having an easier time and women leaving the workforce at shocking rates
  • The gendered confidence gap persists, with men still 13 points more likely to describe themselves as confident people
  • A year into the pandemic, men and women are still reporting uneven stress loads, with 42% of women saying they’re under more stress and just 33% of men say the same
  • The gendered confidence gap persists, with men still 8 points more likely to describe themselves as confident people
  • Parenthood still exacerbates the divide. Mothers report higher rates of stress and anxiety than women overall, while dads are more calm and confident than men in general

Our Facing Fear Research Series

Drawing on world-class analysis from researchers at Alter Agents and commentary by thought leaders in economics, political science, and psychology, this reporting series is a must-read to understand the consumer mindset entering the second year of the pandemic.

Facing Fear: Understanding Anxious Consumers
Facing Fear: Consumer Anxiety in 2020
Facing Fear: Overcoming Consumer Anxiety

Interested in having thoughtful research like this conducted to answer your business challenges?

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