The ups and downs all around us cause unique challenges for business leaders. Our CEO Rebecca Brooks explores how to navigate these turbulent times in her latest Forbes article, “Business Leadership Protocols To Find Clarity In Chaos.” Drawing from both personal experience and practical leadership frameworks, Rebecca outlines how leaders can stay grounded and focused—even when the future feels uncertain.

As she writes, “The antidote to anxiety isn’t more data—it’s direction.” That mindset has shaped how Alter Agents approaches challenges, from economic slowdowns to shifting client demands. Rather than chasing predictions, Rebecca advises anchoring your leadership in what you can influence.

Key takeaways from the article include:

Adopt a people-first approach

• “Protecting and supporting our team” is the foundation of Alter Agents’ strategy. Rebecca shares how prioritizing employee well-being, relationships, and authentic operations not only sustains culture but drives long-term business health.

Use an ‘Anxiety Mitigation Protocol’

• While it started as a joke among her executive team, this approach offers a real-world framework for calming the chaos. Tactics include:
  • Review the financials: Start with facts, not fear.
  • Strengthen communication: Maintain transparency inside and outside the company.
  • Celebrate the work: Shine a light on what’s going well to build confidence.

Lead with transparency and presence

• Rebecca notes the importance of showing up consistently for employees and clients alike. “We stick to our open-door policy and are readily available to our staff,” she writes, reinforcing the role of trust and availability in steady leadership.

Anchor in purpose

• In a time of ambiguity, guarantees are rare—but values can provide stability. Rebecca emphasizes finding those “anchors” that guide decision-making and keep teams motivated.

Whether you’re leading a small business or a global organization, Rebecca’s article offers a timely reminder: calm leadership and people-first priorities are powerful tools in uncertain times.

Read the full article on Forbes: https://www.forbes.com/councils/forbesagencycouncil/2025/05/21/business-leadership-protocols-to-find-clarity-in-chaos/