Getting Ready for Twitter Wednesday
Nothing says “holidays in November” quite like the traffic on Twitter.
The social media giant reports that one quarter of Twitter conversations shift to chatter about the holiday shopping experience each year in November. (Twitter also reports that more than half of its users say they have bought an item after learning about it on the platform.)
Wednesdays are the busiest day of the week for tweets about #deals, #savings and #coupons, says Russ Laraway, director of small business sales with Twitter. And on the Wednesday before Thanksgiving — the gateway to the year’s busiest retail weekend — you can anticipate that conversation will reach a fever pitch.
So aside from your Twitter handle and a social listening tool, like Social Mention, to keep track of trending conversations on the platform, what else do you need?
Here are four ideas trending right now in the social media marketing world:
Leverage trending topics
Marketing pros celebrated the simplicity and quick thinking behind Oreo’s “You can still dunk in the dark” tweet during the power blackout at the 2013 Super Bowl. The tweet was retweeted 10,000 times within one hour.
Arby’s showed similar Twitter-wit during 2014’s Grammy Awards when it used a tweet to compare a large hat worn by musician Pharrell Williams to the fast food chain’s logo. Tens of thousands of retweets later, Arby’s had successfully moved its brand from nostalgic, shopworn old school to hip-and-sassy new school. “[That’s] not bad for 140 characters,” says Rebecca Brooks, founder of Los Angeles market research firm Alter Agents.
“Try piggybacking your sales hashtag to a trending news event or a trendsetter who has millions of followers,” Brooks says.
Last but not least, use a social listening tool, like Social Mention or Talkwalker, to stay on top of trending topics.
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