We presented our “Facing Fear: Understanding Consumer Anxiety” to a record number of attendees through our partnership with the Women in Research (WIRe) webinar program. If you were an attendee, thank you for joining us.

If not, you still have a chance to dive into all the data and insights we presented by viewing the recording. During our presentation, we covered our findings about how fear can be a driver for decision-making, loyalty and more.

Please reach out to us at any time if you’d like to find out more. We realize that times are changing quickly and you need the very best data for your business.

We can help you:

• Create customized data analysis surrounding consumer fear, media consumption, spending behaviors and more
• Tailor a presentation of these important insights to share with your team and organization to help guide strategy
• Understand how fear is affecting a wide range of audiences, profiled beyond the traditional set of demographics

We look forward to talking with you about ways you can better understand your consumers during a time when change has become the norm.

Our Facing Fear Research Series

Drawing on world-class analysis from researchers at Alter Agents and commentary by thought leaders in economics, political science, and psychology, this reporting series is a must-read to understand the consumer mindset entering the second year of the pandemic.

Facing Fear: Understanding Anxious Consumers
Facing Fear: Consumer Anxiety in 2020
Facing Fear: Overcoming Consumer Anxiety

Interested in having thoughtful research like this conducted to answer your business challenges?

Let’s talk!