Alter Agents presents esports research at AUDIENCExSCIENCE 2021
Neuroscience Got to the Heart of Esports Audiences
Tuesday, September 21
1:10 PM Eastern/10:10 AM Pacific
You’re invited to join us as we present a session at the Advertising Research Foundation’s AUDIENCExSCIENCE 2021 conference on our game-changing research into the nature of engagement among esports audiences.
Alter Agents Chief Strategy Officer Devora Rogers will join Activision Blizzard VP and Global Head of Business Marketing, Measurement, and Insights Jonathan Stringfield for a discussion of our agile neuroscience research into esports audience engagement. The Immersion-powered study measured the emotional impact of esports advertising through neuroscience techniques and a quantitative ad effectiveness survey.
Interested in hearing how research like this can benefit your business? Contact us.
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