Posts by Clayton
Consumers Seek Comfort & Certainty in Holiday Spending
We’ve had an incredibly uncertain holiday shopping season. Inflation stubbornly remained high, and the supply chain still faces significant challenges. Things were looking better at Thanksgiving on the public health front, then December brought the beginning of the Omicron wave and consumers spent the holiday week searching empty shelves for at-home rapid tests. But COVID…
Read MoreWhy You Should Leverage Empathy in Your 2022 Marketing
As we head into 2022 and open a new chapter, it’s important to remember the lessons learned over the past two years about consumers, marketing, and the importance of empathy and solidarity. That’s the argument of my latest column for AdvertisingWeek, titled “Top Reasons Why You Should Leverage Empathy in Your 2022 Marketing.” In…
Read MoreFour Key Trends To Watch For This Holiday Shopping Season
The 2021 holiday shopping season is expected to bring in record revenues despite some headwinds for consumers and lingering structural instability in the global economic system. Here are four key holiday shopping trends to watch out for this season: 1. The recovery remains unequal. It’s the second COVID Christmas, and we’re not out of…
Read MoreModern Companies Succeed By Trusting Colleagues
The nature of office work is undergoing a significant transformation. Long-running technological trends like automation and cloud-based collaboration have been driving that change for a few years now, but the pandemic upended the way in which we work so suddenly and gave so many the push they needed to reevaluate how our working systems are…
Read MoreAnnouncing Our Pride Commitment
At Alter Agents, we’re heartened to see the progress our society has made regarding the rights and acceptance of LGBTQ* people. We’ve collectively made great strides over the past decade, and those deserve celebration. But in a year that has seen the rights of LGBTQ* people regress in some parts of the world, we also…
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