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New research from Snapchat and Alter Agents reveals social media drives telecom decisions, with 55% of Snapchatters purchasing after seeing an ad

By Alter Agents | Mar 11, 2026
Study explores how Gen Z and Millennials navigate the telecommunications path to purchase, highlighting the role of life milestones and creator influence in driving carrier switching   LOS ANGELES — ...
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Press release: Alter Agents study finds consumer sentiment shifting

Welcoming two new members to our team

The future of work: Why return-to-office mandates miss the mark

Press release: Spotlight on Older White Americans’ fear and distrust

We write for Forbes about brand opportunities in a “divided” ecosystem

Finding the right balance: values, value, and joy in consumer connections

Announcing our newest team members (and promotions!)

Is American sentiment shifting again?

We write for HR Executive about creating a collaborative culture

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Alter Agents Named as 2023 Marketing Research Supplier of the Year 

We’re a finalist for Marketing Research Supplier of the Year in the 2023 Quirk’s Awards