Case Study: How TikTok and Alter Agents pinpoint awareness, consideration and conversion
TikTok and Alter Agents decoded full-funnel success by analyzing how 7,350 users respond to specific creative elements. The study shows how humor sparks awareness, while demos and creator-led storytelling drive consideration and conversion. These insights provide a strategic roadmap for brands to optimize impact across the TikTok journey.
New research from Snapchat and Alter Agents reveals social media drives telecom decisions, with 55% of Snapchatters purchasing after seeing an ad
Study explores how Gen Z and Millennials navigate the telecommunications path to purchase, highlighting the role of life milestones and creator influence in driving carrier switching
Case Study: Decoding the modern restaurant path to purchase with Uber Eats
Uber Eats and Alter Agents decoded the modern restaurant path to purchase using multimodal research. The study reveals how delivery platforms have transformed discovery and decision-making into fast, compressed moments. These insights provide a new framework for brands to influence consumer choice in an on-demand economy.
Devora Rogers joins the Networking and Marketing Made Simple Podcast
Our Chief Strategy Officer, Devora Rogers, recently joined Scott Aaron on…
From muraling to market research: How insight really takes shape
By Devora Rogers, Chief Strategy Officer I was getting ready for…
Case Study: How creators drive purchase behavior: A cross-platform study from Whalar and Alter Agents
Whalar and Alter Agents decoded how creators drive purchase behavior across social platforms. The study found that 72% of followers buy based on creator trust, highlighting the need for authenticity over high production. This research offers a data-backed playbook for brands to build loyalty and influence in the $250B creator economy.
Case Study: Alter Agents and Screenvision tap into the power of agile neuroscience to measure cinema advertising’s emotional resonance
Alter Agents and Screenvision used agile neuroscience to measure the emotional power of cinema ads. Biometric data revealed immersion levels 1.2x higher than benchmarks, driving significant gains in brand favorability and intent. The study validates cinema as a distraction-free, high-impact environment for emotional storytelling.
Press Release: New study with Snap shows half of Gen Z car buyers made their last vehicle purchase online
Half of Gen Z car buyers made their last vehicle purchase…
When AI starts shopping for us: Rebecca Brooks writes for Forbes
Alter Agents CEO Rebecca Brooks recently published a new Forbes article…
Mission Matters podcast: Devora Rogers on turning data into growth
Our Chief Strategy Officer, Devora Rogers, recently joined Adam Torres on…
Beyond the clichés: what Gen Z really wants from brands
In her latest article for Advertising Week entitled Beyond the clichés:…
On the road again: Where we’ve been sharing insights this fall
This season has been a busy one for our team, with…