Beyond the clichés: what Gen Z really wants from brands

By Alter Agents | October 27, 2025

In her latest article for Advertising Week entitled Beyond the clichés:…

On the road again: Where we’ve been sharing insights this fall

By Alter Agents | October 13, 2025

This season has been a busy one for our team, with…

Inside the research that moves marketing forward

By Alter Agents | October 10, 2025

Our Chief Research Officer, Heather O’Shea, recently joined the Digital Marketing…

Finding balance in uncertain times

By Alter Agents | October 4, 2025

In her latest article for Forbes, How Small Businesses Can Weather…

Press release: Snapchat, Havas Media Network, and Alter Agents study finds 86% of parents shop online with their children

By Alter Agents | September 16, 2025

Snapchat, Havas Media Network, and Alter Agents study finds 86% of…

Asking better questions: Devora Rogers on decoding the real reasons people buy

By Alter Agents | July 25, 2025

On a recent episode of The Brainy Business podcast, our Chief…

What brands need to know about consumer behavior during economic uncertainty, according to our Forbes article

By Alter Agents | July 7, 2025

Anxiety is on the rise as blow after blow hits our…

Heather O’Shea shares her insights journey on the On Brand podcast

By Alter Agents | June 24, 2025

What does it take to make research meaningful in today’s fragmented,…

New study with Screenvision: Cinema’s power for deeper consumer connections

By Alter Agents | June 10, 2025

New research by Screenvision and Alter Agents proves cinema’s unique ability…

Press release: Alter Agents study finds consumer sentiment shifting

By Alter Agents | June 2, 2025

Alter Agents study finds consumer sentiment shifting: loyalty is in, luxuries…

Finding clarity in chaos: Rebecca Brooks shares leadership strategies in Forbes

By Alter Agents | May 30, 2025

The ups and downs all around us cause unique challenges for…

Practical lessons in research and resilience: Devora Rogers on The Strategy Sessions podcast

By Alter Agents | April 17, 2025

Alter Agents’ Chief Strategy Officer Devora Rogers recently joined host Andy…