Tiktok content study

Variety is the “spice of content” according to our latest study with TikTok

By Alter Agents | May 28, 2024

Did you know that 64 percent of TikTok users express a…

remote work

We write for HR Executive about creating a collaborative culture

By Alter Agents | May 9, 2024

Our Chief Research Officer, Heather O’Shea, recently wrote for HR Executive…

Market Research methodologies

We write for Forbes about updating market research methodologies

By Alter Agents | May 9, 2024

In her latest article for Forbes, our CEO Rebecca Brooks writes…

Eclipse

Connection and shared experiences are having a moment: What do brands need to know?

By Alter Agents | April 11, 2024

By Devora Rogers, Chief Strategy Officer, Alter Agents This month I…

Forbes article march 24

We write for Forbes about having confidence in your data

By Alter Agents | March 9, 2024

In her recent Forbes article, our CEO Rebecca Brooks urges companies…

advertising week

AdvertisingWeek: How to effectively plan for streaming advertising

By Alter Agents | March 7, 2024

Alter Agents’ Chief Research Officer Heather O’Shea recently wrote for Advertising…

Snap and Alter Agents Case Study

Case Study: Uncovering the power of augmented reality with Snapchat

By Alter Agents | February 22, 2024

Multiple, multimodal studies uncover deep insights into AR’s impact on consumer…

Audacy Case STudy

Case Study: Exploring “Audio Rituals” with Audacy

By Alter Agents | February 21, 2024

Unique blend of methodologies uncovers when listeners are tuning in during…

Forbes multimodal

We write for Forbes about the benefits of multimodal research

By Alter Agents | February 8, 2024

In her regular column for Forbes, our CEO and Founder Rebecca…

Our newest study with Snapchat: “Real Relationships, Real Impact”

By Alter Agents | November 16, 2023

Snapchat and Alter Agents release new data proving correlation between emotion…

Alter Agents Named as 2023 Marketing Research Supplier of the Year 

By Alter Agents | November 14, 2023

We are thrilled to announce that Alter Agents has won the…

In Context Testing

We write about in-context testing for Forbes

By Alter Agents | November 9, 2023

In her latest article for Forbes, our CEO Rebecca Brooks underscores…