Variety is the “spice of content” according to our latest study with TikTok
Did you know that 64 percent of TikTok users express a…
We write for HR Executive about creating a collaborative culture
Our Chief Research Officer, Heather O’Shea, recently wrote for HR Executive…
We write for Forbes about updating market research methodologies
In her latest article for Forbes, our CEO Rebecca Brooks writes…
Connection and shared experiences are having a moment: What do brands need to know?
By Devora Rogers, Chief Strategy Officer, Alter Agents This month I…
We write for Forbes about having confidence in your data
In her recent Forbes article, our CEO Rebecca Brooks urges companies…
AdvertisingWeek: How to effectively plan for streaming advertising
Alter Agents’ Chief Research Officer Heather O’Shea recently wrote for Advertising…
Case Study: Uncovering the power of augmented reality with Snapchat
Multiple, multimodal studies uncover deep insights into AR’s impact on consumer…
Case Study: Exploring “Audio Rituals” with Audacy
Unique blend of methodologies uncovers when listeners are tuning in during…
We write for Forbes about the benefits of multimodal research
In her regular column for Forbes, our CEO and Founder Rebecca…
Our newest study with Snapchat: “Real Relationships, Real Impact”
Snapchat and Alter Agents release new data proving correlation between emotion…
Alter Agents Named as 2023 Marketing Research Supplier of the Year
We are thrilled to announce that Alter Agents has won the…
We write about in-context testing for Forbes
In her latest article for Forbes, our CEO Rebecca Brooks underscores…