Case Study: Alter Agents and Screenvision tap into the power of agile neuroscience to measure cinema advertising’s emotional resonance
Alter Agents and Screenvision used agile neuroscience to measure the emotional power of cinema ads. Biometric data revealed immersion levels 1.2x higher than benchmarks, driving significant gains in brand favorability and intent. The study validates cinema as a distraction-free, high-impact environment for emotional storytelling.
Press Release: New study with Snap shows half of Gen Z car buyers made their last vehicle purchase online
Half of Gen Z car buyers made their last vehicle purchase…
When AI starts shopping for us: Rebecca Brooks writes for Forbes
Alter Agents CEO Rebecca Brooks recently published a new Forbes article…
Mission Matters podcast: Devora Rogers on turning data into growth
Our Chief Strategy Officer, Devora Rogers, recently joined Adam Torres on…
Beyond the clichés: what Gen Z really wants from brands
In her latest article for Advertising Week entitled Beyond the clichés:…
On the road again: Where we’ve been sharing insights this fall
This season has been a busy one for our team, with…
Inside the research that moves marketing forward
Our Chief Research Officer, Heather O’Shea, recently joined the Digital Marketing…
Finding balance in uncertain times
In her latest article for Forbes, How Small Businesses Can Weather…
Press release: Snapchat, Havas Media Network, and Alter Agents study finds 86% of parents shop online with their children
Snapchat, Havas Media Network, and Alter Agents study finds 86% of…
Asking better questions: Devora Rogers on decoding the real reasons people buy
On a recent episode of The Brainy Business podcast, our Chief…
What brands need to know about consumer behavior during economic uncertainty, according to our Forbes article
Anxiety is on the rise as blow after blow hits our…
Heather O’Shea shares her insights journey on the On Brand podcast
What does it take to make research meaningful in today’s fragmented,…