Inside the research that moves marketing forward
Our Chief Research Officer, Heather O’Shea, recently joined the Digital Marketing…
Finding balance in uncertain times
In her latest article for Forbes, How Small Businesses Can Weather…
Press release: Snapchat, Havas Media Network, and Alter Agents study finds 86% of parents shop online with their children
Snapchat, Havas Media Network, and Alter Agents study finds 86% of…
Asking better questions: Devora Rogers on decoding the real reasons people buy
On a recent episode of The Brainy Business podcast, our Chief…
What brands need to know about consumer behavior during economic uncertainty, according to our Forbes article
Anxiety is on the rise as blow after blow hits our…
Heather O’Shea shares her insights journey on the On Brand podcast
What does it take to make research meaningful in today’s fragmented,…
New study with Screenvision: Cinema’s power for deeper consumer connections
New research by Screenvision and Alter Agents proves cinema’s unique ability…
Press release: Alter Agents study finds consumer sentiment shifting
Alter Agents study finds consumer sentiment shifting: loyalty is in, luxuries…
Finding clarity in chaos: Rebecca Brooks shares leadership strategies in Forbes
The ups and downs all around us cause unique challenges for…
Practical lessons in research and resilience: Devora Rogers on The Strategy Sessions podcast
Alter Agents’ Chief Strategy Officer Devora Rogers recently joined host Andy…
Why expertise matters in qualitative research for media buying
The media buying and planning landscape is more complex than ever.…
We talk brand promiscuity, attribution myths, and modern research on the Right About Now podcast
Devora Rogers, Chief Strategy Officer at Alter Agents, recently sat down…