Why Your Brand Needs to Constantly Innovate to Win Customers
Shopper Promiscuity is a defining characteristic of the shopping landscape, and…
Balancing Personalization & Privacy for Shoppers on Social Media
Social media platforms have taken a prominent place in the information…
Who Uses Social Media on Their Path to Purchase?
Social media’s part in the economic system has accelerated over the…
How Shoppers Choose CPG Products
The following article was first published in the January issue of…
How Dog Owners Buy Treats & Supplements
Shopper behavior has changed immensely over the past decade. The rise…
Why Adaptability Is Crucial For Meeting Shopper Expectations
Being adaptive is one of our company’s core values. It’s also…
Consumers Seek Comfort & Certainty in Holiday Spending
We’ve had an incredibly uncertain holiday shopping season. Inflation stubbornly remained…
The Shopper Journey is Transforming, Category by Category
The shopper journey has transformed over the past several years as…
The Top Four Trends For Brands To Watch In 2022
We’re almost to the end of 2021, so it’s time to…
Why You Should Leverage Empathy in Your 2022 Marketing
As we head into 2022 and open a new chapter, it’s…
Augmented Reality is More Immersive Than Traditional Ads
It’s exciting to live in the fast-paced technological revolution we have…
From Our CEO: Alter Agents’ 2021 Year in Review
2021 has been a year of contradictions. On the one hand,…