Why Brand Narcissism is a Threat to Your Business
The most reliable consumer insights that propel a business forward are…
New Book from Alter Agents Gives Brands a Powerful New Approach to Understanding and Winning Customers
We’re excited to announce the launch of our new book, Influencing…
Where Should Social Media Fit in Your Brand’s Marketing Strategy?
Marketers have a wide range of options to choose from when…
Why Your Brand Needs to Constantly Innovate to Win Customers
Shopper Promiscuity is a defining characteristic of the shopping landscape, and…
Balancing Personalization & Privacy for Shoppers on Social Media
Social media platforms have taken a prominent place in the information…
Who Uses Social Media on Their Path to Purchase?
Social media’s part in the economic system has accelerated over the…
How Shoppers Choose CPG Products
The following article was first published in the January issue of…
How Dog Owners Buy Treats & Supplements
Shopper behavior has changed immensely over the past decade. The rise…
Why Adaptability Is Crucial For Meeting Shopper Expectations
Being adaptive is one of our company’s core values. It’s also…
Consumers Seek Comfort & Certainty in Holiday Spending
We’ve had an incredibly uncertain holiday shopping season. Inflation stubbornly remained…
The Shopper Journey is Transforming, Category by Category
The shopper journey has transformed over the past several years as…
The Top Four Trends For Brands To Watch In 2022
We’re almost to the end of 2021, so it’s time to…