Press release: We add new executive team members and more

By Alter Agents | December 6, 2022

Exciting news for our team released today! ~~~ Market Research Firm…

View Our Three-Part Webinar Series on Shopper Promiscuity

By Alter Agents | November 13, 2022

Shoppers don’t think in terms of loyalty. They focus on their…

Shifting your brand tracker for better insights

By Alter Agents | October 22, 2022

We recently wrote for Greenbook about how the brand tracker needs…

Michelle Castle Joins Market Research Firm Alter Agents as Chief Innovation Officer

By Alter Agents | September 22, 2022

We are so thrilled to welcome our new Chief Innovation Officer,…

“Agents Week”: A Photo Journey

By Alter Agents | September 8, 2022

Earlier this month, our team came together for “Agents Week.” We…

In case you missed it! Interviews covering our Shopper Influence research

By Alter Agents | August 3, 2022

We’ve been lucky enough to chat with market research and retail…

We write for Quirk’s about Brand Narcissism and Shopper Promiscuity

By Alter Agents | August 2, 2022

We know that the way people shop has changed for good,…

The Future of Shopping Has Arrived, and it’s Augmented Reality

By Alter Agents | July 7, 2022

In a new post for their business blog, Alter Agents client…

Four Key Tips For Reaching In-Store Shoppers: Our Latest from Total Retail

By Alter Agents | June 21, 2022

Reaching target shoppers can be a challenge for many brands. Between…

Why Your Shoppers’ Values Should Matter to Your Brand

By Alter Agents | June 15, 2022

As individuals, we each have a “story” that defines us as…

Steps Your Brand Can Take to Win Over Competitors’ Customers

By Alter Agents | June 1, 2022

Expanding your brand’s market share isn’t easy. If you’re trying to…

Four Things You Need to Know About Your Customers

By Alter Agents | May 11, 2022

Recently, our CEO and Founder Rebecca Brooks joined the “Getting to…