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Market Research

Most Recent Post | Market Research

Case Study: How creators drive purchase behavior: A cross-platform study from Whalar and Alter Agents

By Alter Agents | Dec 10, 2025
Background Whalar is a global creator and social agency that sits at the center of a fast-expanding creator economy now worth an estimated $250 billion, with forecasts to double by ...
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Jul 25 2025

Asking better questions: Devora Rogers on decoding the real reasons people buy

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Jul 7 2025

What brands need to know about consumer behavior during economic uncertainty, according to our Forbes article

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Jun 10 2025

New study with Screenvision: Cinema’s power for deeper consumer connections

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Jun 2 2025

Press release: Alter Agents study finds consumer sentiment shifting

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Apr 17 2025

Practical lessons in research and resilience: Devora Rogers on The Strategy Sessions podcast

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Mar 20 2025

We talk brand promiscuity, attribution myths, and modern research on the Right About Now podcast

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