Posts by Eddie Francis
Does Brand matter in the age of Shopper Promiscuity?
Our once tried-and-true consumer “path to purchase” has died. In its place are shoppers that many call promiscuous – they are more willing than ever to leave one brand for another. Our once tried-and-true consumer “path to purchase” has died. In its place are shoppers that many call promiscuous – they are more willing than…
Read MoreWhat Does A Consultative Agency Bring To Research?
There are many reasons to hire a consultative market research agency, here are my top four. Do-It-Yourself research has been around for quite some time. One of the first and most well-known online tools to bring market research to the masses was Survey Monkey. In fact, I knew about Survey Monkey before I knew about…
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